ULTA 21 DAYS OF BEAUTY SALE | Fall 2024 - My Picks!

It’s time for another Ulta 21 Days of Beauty sale! Here are my picks! #ulta21daysofbeauty

FRI AUG 30

SAT AUG 31


SUN SEPT 1

MON SEPT 2

FRI SEPT 6

SAT SEPT 7

SUN SEPT 8

FRI SEPT 13

MON SEPT 16

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Does your skin care routine feel totally random and you can’t tell if it’s working? The fix is simple: plan out your routine and track it. I've made an easy printable planner/tracker worksheet to help you get started!

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FOUNDATION & CONCEALER FEST MASTER LISTS! All of the foundations and concealers I’ve reviewed, ranked and searchable:

I’M WEARING:
NAILS

FACE

EYES

LIP

CHECK OUT MY ETSY! All custom designs by yours truly:

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Snail Mail
Shelly Hokanson PO Box 184 McGaheysville VA 22840

EQUIPMENT

ABOUT ME: My name is Shelly and I’m a 49-year-old web geek that jumped off the deep end into the makeup and beauty world. I’ve got normal to dry skin, fine lines, and hyperpigmentation caused by sun damage. Cameo appearances by my rescue cats Daffy, Ziva, and Charlie (all girls). Rest in peace, my pretty girl Polly 2014 – 2024.

I purchase most products shown on my channel myself. Occasionally I receive PR, products that were gifted to me with no obligations to review them, which I state verbally when applicable. I was not paid by any product provider to make this video. Paid product placements will always be indicated in writing and verbally; I rarely do them. All opinions are honest and my own. Thanks to YOUTUBE for sending me the Shop with YouTube light! When you shop products from within my videos/links, I earn a small commission at no cost to you. I appreciate your support of my work!
FTC: This video is not sponsored.

[MyCleverHandle]

I just wish Ulta could get their act together when it comes to packing for shipping. If the item is unbreakable, like a plastic jar or a makeup brush, fine. But the fragile things are never wrapped or packed sufficiently. You'd think they would have learned by now. Tyanks for the video, Shelly - you're the one I can listen to when everyone else is yapping about what to buy.

[kimberlyduette]

Your new hair looks spectacular!! Love it ❤

[VickiRuffner]

You look fabulous, hair included!! Heading to Ulta this morning to try out the Clarins Eye :) Thank you for sharing your energy!

[RhondaMcLennan-sg]

Shelly, love your hairstyle today, looking young and gorgeous as usual . Love love love it 🥰

[andresfamily]

I think this sale is one of the best ones yet. There is a lot of stuff I want to get. I’m holding back because there is more I’d love to buy but I think I’m going to get the Lancôme concealer, the pureology conditioner, a Unite blow dry cream, loving tan and best of all that big Tarte foundation brush. My daughter just left for college and in a weak moment I told her she could take it because she loved it 😍. Now I can get myself a hew one! I usually only buy one thing during the sale.

[AboutFaceWithMonaBagot]

Shelly, thank you for your suggestions!

[sadieluvy]

They used to bring their goats on the set of QVC or HSN I can’t remember but I loved watching them they were hysterical! I would love to see the farm ❤

[SomeDarkRomantic]

Thanks for all these tips Shelly! The very first thought I had at the start of this video was how cute your hair's looking! Im hoping to restock on the Klairs Supple Prepration Toner (unscented)--my dry skin loves it!

[reneklein]

Hi Shelly. I didn't even know about the sale until 2 days into it. I just got my booklet until Saturday. Yes to the About Face foundation.
I'm sure you know that Sephora is featuring the same sale if they carry the same products as Ulta. Plus, it's all free shipping.
I know that The Beekman line uses Goat milk, and they don't hurt the goats, but I won't use anything with animal products. Their line is supposed to be wonderful.
Hi precious Ziva.
It brushes are fabulous, but like you, I think I'm good with brushes. I did but the Madison Reed hair dye. It might be the color that you are looking for, but the sale day has passed. Trieste Red, a mahogany red.
Thanks, Shelly! ❤❤🥰

[lindapatrick]

Looking good girl! Face, hair, A+. Hoping you are feeling good most importantly!

[audreyhowler]

I did order the About Face foundation today, since you and some others gave it a good review. Later in the sale I'm going to get the Indie Lee CoQ10 toner, a staple for the last few years. Two items is the most I've ever bought in the sale! I'm hoping you'll have a chance to review the new Danessa Myricks concealer for us dry skin mature dark circles people! Have a great holiday weekend everyone.

[joylewullis]

Hi Shelly! Just wanted to say I really like your hair style today. It looks really nice on you.

[karlaharvey]

Hi Shelly and Zeeva. Oh Zeeva, you’re just too cute. Anyhoo, great list of purchases Shelly. I want to try The About Face foundation, but, I’m in a No Buying mode during this sale. Just don’t need anything, now do I want anything? Absolutely, I want so so many makeup products, but just don’t wear makeup enough to justify purchasing. Thank you for sharing your purchases during the 21 day Ulta sale Have a great, fun filled Labor Day Weekend and be safe.

[mettemather]

Thank you, Shelly ❤❤❤❤ and Ziva ❤❤❤❤❤

[mgromz]

Zeva wants to go shopping too! Thanks Shelly!❤❤

[Ellen-zu]

Thank you Shelly! I love the kopari moisturizer which you might like. Your skin looks great

[kaylynnhuddleston]

I love that When she gets the gas lol. Grow your bangs!! I go back and forth.!!

[tracyperry]

I stalked the site a few days ago and jumped straight onto buying two bottles of the About-Face The Performer foundation yesterday!

ETA: I totally love Beekman and I’d go visit the goats with you!

[Shtina]

I was just watching your about face foundation review yesterday in preparation for this sale! 😂

Now I'm conflicted about eye creams. I love the Kiehls avacado one and planned on getting that, but you and several othera have really raved about this Clarins one. 🤔

[ambergerhelper]

Shelly, did you go to the petting zoo when you went through Pigeon Forge? They have the cutest, friendliest goats. 🤓
My hair inspo was always Meg Ryan. ☺️