Introduction to Social Psychology - Chapter 12: Stereotypes, Prejudice, Discrimination

Instructor Matthew Poole leads you through and Introduction to Social Psychology - Chapter 12: Stereotypes, Prejudice, Discrimination.

Join Matthew Poole, a psychology instructor at Northeast State Community College, as he delves into the complexities of stereotypes, prejudice, and discrimination in social psychology. Learn about the ABCs—affect, behavior, and cognition—behind these phenomena, and the impacts of stereotype threat, social categorization, and in-group favoritism. Discover key concepts like the black sheep effect and strategies for reducing prejudice, including altering social norms and fostering intergroup cooperation. This video also highlights landmark studies, such as the Robber's Cave experiment, to illustrate effective methods for promoting positive intergroup attitudes.

00:00 Introduction to Social Psychology
00:15 Understanding Stereotypes and Prejudice
01:53 The Impact of Stereotype Threat
02:34 Spontaneous Social Categorization
04:51 The Kernel of Truth in Stereotypes
06:02 Negative Outcomes of Social Categorization
07:43 In-group Favoritism and Its Effects
11:26 Understanding Ingroup Favoritism
12:05 Measuring Group Identification: The Collective Self Esteem Scale
14:06 Reducing Discrimination by Changing Social Norms
14:47 The Impact of Social Norms on Prejudice
16:36 Reducing Prejudice Through Intergroup Contact
18:26 The Robber's Cave Experiment: A Case Study
21:15 Creating a Common Ingroup Identity
22:06 Conclusion of Chapter 12