Orange - WoMen's Football / The Bleues' Highlights (France women's football team World Cup 2023 ad)

France Women's National Football Team like you’ve never seen it before. Ahead of the world's most important international competition in women football, Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than 24 years, and of the French Football Federation since 2018.

Orange is taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange to reverse the trend...

How? Through a never-before-seen compilation of actions from the men's 'Equipe de France', which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: 'La Compil des Bleues' ('The Bleues' Highlights'). Using VFX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues.

A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX.

'La Compil des Bleues' has been released in June 2023, in an ecosystem specifically designed to target football fans wherever they are online : L'Équipe, BeIN Sports, Foot Mercato, the Fédération Française de Football's platforms, and using influencers on YouTube, Twitter and Snapchat.

CREDITS
Brand: Orange .
Commercial & POS Communication and Creation Chief: Quentin Delobelle.
Advertising Director: Ombline Thomine-Desmazures.
Brand Creative Director: Annabel Salesa.
Video Production Manager: Caroline Fortabat.
Advertising Manager: Jean-Philippe Francisco.
Partnerships Managers: Antoine Maillard, Laetitia Lauron et Mikel Sarriquet.
Media and Influence Managers: Alexis Dreyfus, Isabelle Spanu et Morgan Challand.

Advertising Agency: Marcel , Paris (France).
Co-CEOs: Pascal  Nessim et Charles Georges-Picot.
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov.
Creative Director: Xavier  Le Boullenger.
Copywriter: Antonin Jacquot.
Art Director: Vincent Teffene.
Ass. Art Director: Sam Salou.
Motion Designer: Julien Taillez.
Social Media Creative: Mathieu Borza.
Associate Director:  Eric Guillod.
Account Director: Solène Raverdy.
Directrice de Projet: Eva Castrillo.
Project Manager: Antoine Zago-Meyer.
Strategic Planner: Margaux Grenouilloux.

Advertising Agency: Publicis Conseil.
Executive Creative Director: Fabrice Delacourt.
Client Lead:  Anne Dauvé.

Production: Prodigious.
Head of Production: Timothé Rosenberg.
Post Production Manager: Franck-Hervé Marc.
Post-producer: Jonathan Keita.
Lead Flame Artist, VFX Supervisor : Nicolas Vogel.
VFX: Sébastien Delecour, Sylysak Taidonekhong, Emilia Redondy, Luc Noehringer, Guillaume Riboulet, Louis Nicod, François-Xavier Clément, Paul Crézé, Léo Auger, Adrien Vernier, Mathieu Cabaret.
Chief Editor: Mickäel Bandela.

Archive Research: Les Artisans du Film.
Producers: Valéry du Peloux & Sixtine Busetti.
Archivists: Rethi Tan (Lead) & Pouria Hossein-Pour.

Sound Production: Prodigious.
Sound Producer: Joël Tessonneau.
Sound Engineer: Olivier Vehert.

[kisumisuplays]

My little brother fell for this😭 "Omg that goal was so awesome, I bet women couldn't do that😱" His face was so priceless after this video💀

[RGBEAT]

Women's soccer is going off in Australia!!!! ("Going off" is Aussie slang for doing really really well)

[ciaranbarry]

Had me until I saw Coman bang in a free kick 😂. Pretty sure he is banned from taking them.

[artem.zavyalov]

Wow! That's amaizing masterpiece of Deep Fake! That's how it should be used and stop biases! Hold beer and watch games!

[sanjayprasad]

It's a brilliant manifestation and collage of state of the art technology, the message on gender on gender bias and love for sports - all included! Bravo Orange !!👍👏

[seolheui]

나중에 여성으로 모습이 반전되는 것을 보고 뜻깊은 감동을 받았습니다. 당연히 남자들 축구라서 힘차고 강한 영상이라고 보았는데, 여성 축구 선수들의 딥페이크였다는 것을 알게 된 순간 여성 축구선수들 역시 남성 못지 않게 열정을 바쳐 게임에 임하고 있다는 사실을 알았기 때문입니다. 좋은 영상과 편집기술, 그리고 그 안에 담긴 성별을 뛰어 넘은 스포츠에 대한 의미 전달~ 모든 것이 좋은 영상입니다.

[bobaf]

Quick edits are an amazing thing.
The lack of a crowd gives it away lol

[TYLOTYLOTYLO]

I remember someone showed me this video and he was pissed because I noticed the editing straight away. The faces. The crowds. The goalkeepers.

[shivaji]

Can one tell what is music score used? Its as brilliant

[ZoroasterIII]

Griezmann's hips do lie - little hunch. Still, well done!

[godismylordandsaviour]

My teacher showed this video to my class and proved how sexist my class is. Everyone went quiet when they saw.

[nickbianchi]

Could we see the same clip in non accelerated play speed?

[paulrundle]

This is such amazing troll bait. Can't wait for all the Tate fans to come crying like they always do!

[grumpymonkeyenterprises]

Some of these people in the comments acting like they’re professional commentators on soccer. 😂 y’all r just mad u got tricked by an ad. Soccer is less about being tall or buff and more about speed and finesse. It ain’t like basketball or football which have a obvious difference in skill level for women and men. Soccer is just different.

[bloxydog]

The first thing I thought was Since when did mbappe get so terrible and why is there such low crowd
But good job to the females

[alexns]

Fantastic ad, but in all honesty I was thinking why has the video been slowed down like on x0.75 speed. It appeared to be slower dribbling and shots to the endless hours of football that I’m used to. I would be interested to hear if anyone else also thought this at first?

[yttt]

These are only the scoring moments. Show their tactics and the other highlights. Let’s compare the lowlights. Not saying men don’t have dumb moments because they do but there’s a much bigger number of lowlights in women’s football.
There are dumb, confusing moments in most of their matches whereas in men’s, not that often.

[magiccarrot]

Honest opinion, before they did the reveal I was getting ready to comment looks like they've shown bad examples of the men playing and I assumed they were then going to show examples of the women playing at their best.

[pdizzle]

Wonderful production! I really enjoy watching the Women’s World Cup but image how many goals Mbappe or Haaland would score if they played in the Womens World Cup 😮! Those guys are beasts who are fast AND muscle through defenders.

[farhanshahriar]

Mbappè's second goal in wc final > all the goals in this ad combined