Unlocking Innovation - The Power of Brainstorming in UX Research

Unlocking Innovation - The Power of Brainstorming in UX Research

In this episode of Pulse by Intuji, Julian Wallis and Cory Lebson, Principal of Lebsontech LLC, explore how UX research uncovers opportunities for innovation that are often overlooked.

While many focus on solving immediate problems, Cory emphasises the importance of spotting opportunities for growth through collaborative brainstorming.

"The focus group, while not good for usability testing, can be really good for brainstorming... and then the ideas get bigger and bigger," Cory explains.

By gathering the right people and fostering discussion, organisations can build on each other's ideas and drive innovation.

This episode sheds light on how strategic UX research can help businesses not only fix problems but also unlock new possibilities.

🎧 Want to hear more insights from this episode?

Catch it on Pulse by Intuji and other platforms:

Stay connected:

#Innovation #UXResearch #Brainstorming #Collaboration #UserExperience #PulseByIntuji