Why Do Humans Love to be in Control

#businessstrategy #marketing #SeanSingh

Human beings have a deep-seated desire for control. When we explore the psychological triggers behind why people want to be in control then we find that control is in Human DNA.

How can you make them feel in control when it comes to marketing? You need to put the customers in the driver’s seat, and give them ample options. Be it giving them multiple options for signing up, pricing options, or different mediums for connecting with the support team, they should feel that they have the power and flexibility.

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Stay tuned to know about the psychological triggers and behind-the-scenes of marketing and business.