Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics // Marketing is hard! But it doesn't have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Today, I'm going to share with you seven tools that will help you spy on your competitors.

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The first tool I have for you, SimilarWeb.

When you put in a URL into SimilarWeb, even if it's a competing URL, it'll show you how much traffic they get.

You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free.

The second tool I have for you is BuiltWith.

BuiltWith tells you all the technology that your competition's using.

And you're probably wondering, "Neil, why do I care what technology "my competitors are using?"

Well, here's why. If they tell you your competitor's using tools like Optimizely, that means they're running AB tests.

You want to go and see what your competitors are doing because if you know they're doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different variations of their page, because this will give you an idea of what's converting better and what's not.

The next tool is Ubersuggest.

When you put in your competitor's URL into Ubersuggest, it shows you their search traffic, how much organic traffic they're getting, how much paid traffic they're getting, per region.

Whether it's the United States, Japan, India, Canada, Australia.

Doesn't matter what region, it'll break it down for you. It'll even show you their top most popular pages.

You don't want to create content that no one reads. You don't want to create content that everyone's going to ignore.

And by using the Ubersuggest top pages feature, it'll give you ideas.

The fifth tool I have for you is Buzzsumo.

Similar to Ubersuggest, Buzzsumo just focuses purely on blog content.

Now, in Ubersuggest, you can also get blog content but you also see landing pages.

The thing I like about Buzzsumo is the moment I put in my competitor's URL, it shows me all the popular blog pieces of content, breaks it down by backlinks and social shares.

This gives me ideas of what content I should create, and best of all, Buzzsumo lets me break down that search based on time periods, whether it's a few months or three months, or a year, or two years, so I can see how my competitors are doing over time.

This will tell me trends in the industry of types of content I should be creating, versus types of content I shouldn't be creating anymore.

The sixth tool is Socialblade.

Your competitors have social profiles, whether it's YouTube or Instagram, they're out there on the social web. Socialblade will show you how popular their social channels are.

It'll even show you how many followers they're getting on a daily basis, compared to how much content they're posting.

If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if you post more content.

That's what I love about Socialblade. It even shows you their growth rate, and you now have something to stack up against.

Because you want to beat your competition. You want to do better than them. You want to track what they're doing so you can do more than them.

The seventh tool I have for you is WhatRunsWhere.

Your competition's not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what's working for them? What copy, what images? WhatRunsWhere will show you that.

When you use all those tools combined, you'll get a good understanding of what your competition's doing.

00:00 - Introduction
00:42 Tool 1 - SimilarWeb
01:03 Tool 2 - Build With
01:31 Tool 3 - Wayback Machine
01:46 Tool 4 - Ubersuggest
02:34 Tool 5 - Buzzsumo
03:16 Tool 6 - Socialblade
04:22 Tool 7 - WhatRunsWhere

#Marketing #NeilPatel #DigitalMarketing

[neilpatel]

Do you know how much traffic your competitors are getting? If you do, leave a comment below with "Yes." If you don't, leave a comment below with "No."

[louwaars]

I built a website for an air conditioning installation company and on the 15th day after the launch he locally ranked nr 5 for a good two word keyword and sold a 6000$ project because of it. Most of the tips i've used came from you, Neil. Thanks.

[LhFe]

ive been struggling with trying to grow my market for over three years now and i feel like i gained so much knowledge in those 5 minutes you gave than entire seminars i attended and workshops i signed up for. thank you so much for sharing such useful content

[ceydanursudurag]

Great article! Personally I especially use WASK's competitor analysis tool and I highly recommend it.Thank you for sharing friend!

[appyworld]

Hey Neil, kindly repeat all the steps/tools in the end or just 7 checkboxes with tools or step names, so if we are watching your video on phone we can take a screenshot. And thanks for this wonderful video

[Patrickonsocial]

These tools are awesome, just done using them and sharing with other members of my team. Thanks for all you do for the digital marketing world. You are A true inspiration, my friend - We'll talk about this someday. :)

[WomenMobilitySolutions]

Thanks Neil, this is very informative. I actually did not know about all those and I used to wonder from where the competition is getting their business. Let me do some research and ping you later.

[mohitjoshi]

Just finish my dm course and you r a true inspiration sir but not getting job for freshers 😢😢 thnks for tools

[TomEllisPhotography]

Excellent video, I was not familiar with some of these tools but will now try them out ASAP. Always learning something new from your videos!

[himthakur]

for women clothing, should i run shopping ads? It is costing 5$ cpc. Or i should go for text ads for it?

[adoniskingcollection]

wow, alot of great information. What runs where are no longer any other sites that have the same features?

[thanos]

Neil I totally love your videos! You gave me lots of ideas!! Thanks a lot keep the good work!!!!

[nirman]

Sir one question.if my micro niche is camping chair .and if the sites which are covering other angle like camping knife camping stoves along with camping chairs .so is that site my direct competitor or indirect competitor?

[anafromideabuddy]

LOVE IT! You are a killer man - short and clear. Easy and simple to understand. Great video and very useful, conrete information! Thanks man

[jamesscott]

If James Bond was into internet marketing. These are the tools he would be using. And You Neil, are like “Q” in the movies, the dude who gives him all his gadgets and tools lol. “The Spy Who Crushed Me” 😀 Thanks for the quick lesson in destroying your competition 👍

[Ratul]

Thanks, Neil for sharing these Amazing tools
Your videos are well organised and are to the point

[derektheentrepreneur]

How do you create the blank background and use words and visual on that back wall?

[amirzabihi]

one of the best shows in a long time nail, thank you

[katjamokotar]

Thanks Neil! This is an absolute information gold mine.

[socialmediahacked-davidspe]

Neil - great video for the big boys and the rich. But not for those who own boutique agencies. I need 7 tools on a shoestring or FREE! First I need to scale and grow my clients, then I can dance. Until then - Thanks - David