FROM BEGINNER TO PRO - What I ACTUALLY Charge For Photography...

▵ SKIP ▵
0:00 - INTRO
0:30 - THE PRICING EQUATION
1:17 - KNOW WHERE YOU STAND
2:40 - TIME
3:33 - DELIVERABLES
5:16 - EQUIPMENT
6:24 - COMMON SCENARIO

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▵ GEAR I USE ▵

▵ SHOP ▵

▵ LET'S BE FRIENDS ▵

▵ PODCAST ▵ (Listen on Spotify, Apple Podcast, Anchor)

[vistasuprema]

Pro tip. Don't tell your clients you're using a "basic gear package". If you want to accomplish something that you'll need to rent special equipment for, just convey to them that the concept you want to execute requires specialized equipment that you need to rent and the cost. If they want that concept, that's the deal. Calling anything you do "basic" is not a good look.

[TheDarknightx]

It's always good to see videos like this where actual price ranges are given instead of the person saying "I can't give a price because it depends on where you live". Thanks for the clarity Lizzie.

[kouleeofficial]

I love that you’re being transparent with us all. A lot of people don’t give example of prices at all and just say, “look at your market price.”

[nick_a_pagan]

I just have to say this; a lot of the things in this video are dependent upon your clientele as well. I've been a pro for close to 10 years and have always struggled to get my work in front of clients that are actually willing to pay what I feel I'm worth. Networking early on in your career is key to longevity!

[ChrisDavisStudio]

A part 2 with info on Licensing / usage would be a great video, I know a lot of intermediate / new pro photographers who struggle with this area, I know I did. 
It's essential for bigger pro jobs, it's where most of your income will come from.

[Losochill]

Just the video I’ve been looking for!! 🔥🔥🔥 DIRECT AND STRAIGHT TO THE POINT! Idk why but when people walk up to me while Im shooting and ask “how much you charge” I’m never comfortable giving a price. Although people like my work I’m always weary of saying a number.

[Kirby_Oski]

I know this is more of a guide and not a copy and paste video as far as the numbers are concerned but thank you, thank you! I have seen so many generalize information videos that don’t give you any numbers to work with which meaning you watch a ten minute vid and still have no clue. Awesome video.

[orlandomoreno]

Thank you so much for the breakdown, starting photographer here and this was super helpful.. plus your funny comments just grasp the viewer also keep on posting I got my notifications on and will be watching more! Thanks Lizzie!

[mikebennett]

So I ran my own studio for about 7 years and was offered a position with a company doing more or less the same thing but without having to chase the contracts and handle the 'business' side of things. That is going well and I am finding myself with the bandwidth to dip my toe into some side-hustle freelancing (outside of the realm of the business, they know, etc. etc...) and I was just having lunch with a friend yesterday talking about pricing and where to put things since I don't have all the overhead of owning a studio anymore. This video showed up at the PERFECT time. Thanks, as always, for your transparency, professionalism, and willingness to share in this space.

[ErnestoGuadalupe]

I copped your budget & estimate template and it was very thorough. I was able to charge a client for photo & video top dollar for a pretty chill shoot, and applying the templates to my communication with the client saved me some pain all the way from the initial email to 'payment received'

[thepassionatepackrat]

Good video and wonderful insight. My photo world through the past 40 years has shrunk due to social media and the internet. Fewer clients are willing to pay when they can get it for free or for very little money. People are willing to give pictures away just so they can get published, even though the pictures may be boring or even substandard. And it also depends on the clientele as mentioned.

[feherberci]

I was a photographer for a three decades and went though from music to advertising including everything. Working for big clients, magazines, etc. Pricedrop started about 15 years ago as the digital era has arrived, the clients started to offer less and less year by year, even top newpapers for cover shots. A few years ago an oil company hired me as a communication supervisor and lead content creator. Stability, high income plus extras, traveling a lot and never on economy, 5 star etc. Sad but the photography as a professional is dead. I am a hobby shooter now with Hassys - enjoying it.

[thetristanrandall]

this is what I'm talking about! any other video I've watched on the subject never gave actual numbers to go off of. this is great! thank you.

[joseluisphoto]

It depends on market too. If you live in a cheaper market like Dallas- you wont book any work at 3k a day- day rate. If you are an experienced pro at 600-1k- you will work a ton. But the cost of living is also less here so its very livable.

[newtonsantos_photo]

Thank you again, one more time, for this kind of "mind map" !!! Extremely useful, for sure and, it is always a pleasure having this kind of semi-interactive chat with you. Take care. See ya, blue skies 🤙🏻🍀📸

[johncannon]

Great video Lizzie! It was a pleasure meeting you at Imaging USA. Thank you for being so kind to take a few minutes to chat. Have a wonderful day!

[RyanDimal]

thank you, the business side of things I will always fail at. This gives more insight than what I've learned in my years doing photography

[kylehuntxr]

This definitely helps a lot. Got my head more properly wrapped around things

[scottbryant]

Hey Lizzie! I just stumbled across your channel and this is exactly the video I needed to watch. Also hailing from Toronto, I've always had a problem trying to price my work. I never know what to charge. Your template is amazing! Thanks for the video!

[RotterStudios]

I've been doing this for a few decades, have experience in many areas, have expensive gear, and there are still MANY tire kickers. One reason I just shoot for myself now.