Trust but Verify

An Explanation of The Industry's Self-Regulation, Channel Compliance, and Brand Protection Programs

Mobile is a powerful medium. Appropriately used, brands and individuals alike can use it to cut through the market noise to quickly and seamlessly engage and exchange value with each other. However, with great power comes great responsibility--the responsibility to establish and follow the rules, monitor and verify programs, and take corrective actions when necessary. This session explores the world's mobile self-regulatory programs--what are they, how they work, and what is required--so that you can effectively and safely leverage mobile-enhanced media channels to create and deliver value to those you serve.

Tim Green - Features Editor, MEF
John Bruner - President and CEO, Aegis Mobile