Build vs. buy: crafting your tech stack

In this episode of brandBuilder, Raheem Kareem sheds light on the big decision every brand faces - whether to build your marketing technology stack from the ground up or buy existing solutions. We walk through a framework to help you make this choice, considering factors like strategic importance, expertise, cost-effectiveness, and competitive advantage. We explore the pros and cons of both building custom tools and purchasing ready-made platforms, and discuss how a hybrid approach can leverage the strengths of each option. The key is aligning your marketing tech stack with your brand's goals and resources.