Legend and Majesty | Puebla's Veganic Chia

Alberto Villalba farms in the shadow of Popocatépetl, the towering volcano that has shaped the history of this land, and enriched its soil.

On his modest field, he labors to prepare the soil for a planting of chia, guiding a plow that is pulled across the landscape by his two horses. It is a sight that would have been familiar to his great-grandfather, who first worked the family's precious parcels. Since that time, the family's deep respect for nature hasn't changed, nor the devotion to growing pure, healthy crops.