Serendipity and the Pursuit of the Coveted Box

Our handmade jewelry is contained in a handmade and hand painted leather box, adorned with a delicate ribbon and stamped with the Alezan logo. Hand-painted in the color of regality and wisdom, the deep-green boxes are embossed with a horseshoe, and lined in natural butter soft cream suede, it is sumptuous packaging for a sumptuous gift.

When creating the Alezan brand, Salama knew that the box would be a symbol to what lied within and must match the style, sophistication and flawless craftsmanship of the jewelry it contained. With that in mind, the story behind the Alezan packaging ultimately demonstrates a pursuit of beauty, the fruit of chance and Salama not being able to rest until finding the best quality craftsmen to create the collectable jewelry boxes. Watch Salama share her story in this short video.