The History of Coca-Cola VS Pepsi Rivalry | The Creativity of Geniuses

Показать описание

#PepsivsCoke #CokevsPepsi #historyofcocacola #historyofPepsi #history #historicly

The History of Coca-Cola VS Pepsi Rivalry | The Creativity of Geniuses

Hi guys, welcome to another video of Historicly, today we’re going to be diving into the rivalry and history of Coca Cola and Pepsi.

Coca Cola and Pepsi, they both originated in the 19th century, developed in the deep south of America. Plastered around the public so much that you can’t escape them, ads, TV shows, movies, vending machines or even those little kiosks around town. But as similar as they are, they have different backstories, hostile marketing campaigns that almost always end up being fun for usd the consumers.

We’ll start with the oldest of the two, Coca Cola, founded in 1885, by a former confederate colonel turned pharmacist John Pemberton, from Atlanta, Georgia at his Pemberton Chemical Company, with the thought he’s making a syrup to sooth his pain, it’s ingredients were morphine, extract from coca leaves that is used to manufacture cocaine. By 1886 his bookkeeper Frank Robinson, chose the name for the drink and engraved the trademark logo with the flowing strip that we know and love today, he is credited as the genius behind Coca Cola. Mixed with carbonated water, it was sold for only 5 cents a pop and it managed to sell 9 drinks per day in its first year. Sadly, Mr Pemberton didn’t get to taste the success of his creation, he would a couple of years later, in 1888. His company’s rights were bought out by fellow Georgian Asa G. Candler, for $2300, who launched Coca Cola into the empire we know today. Can you imagine that? Owning Coca Cola for $2300?

While Coca Cola was establishing its empire, a few years later in 1893 to be more exact, two states over in New Bern, North Carolina. Pepsi’s original formula or at the time Brad’s Drink was invented by Caleb Bradham, a local pharmacist. It was crafted with a mix of sugar, water, caramel, lemon oil, kola nuts and nutmeg along with other additives. The soda was being distributed to other pharmacies and vendors throughout North Carolina, and managed to gain popularity. By 1898, just three years later. Caleb wanted a more catchy name buying the rights of the name Pep Kola from a local competitor, Caleb landed on the name Pepsi Cola, pepsi meaning a greek word for digestion. With the name change, so came the logo change as well, to a red flaring font, similar one to its rival’s logo, Coca Cola. By 1903 Caleb had a warehouse and sold nearly 8000 gallons by 1907 he was selling almost a hundred thousand gallons a year. But sadly, with World War 1, The Great Depression Era, Caleb was having a hard time, he sold his company to Charles Guth, who revived the Pepsi name once more to the company we know today.

If you haven’t subscribed to our channel, please click the button below, also do turn on the post notification by clicking the bell. If you like the video, click the like button. We want to hear your opinion, which one is your favorite? Comment below.

The Marketing War

It is a well-known fact that Coca Cola keeps its recipe a secret, it’s passed to two trusted people within the company and those people do choose a successor. Whilst Pepsi is more open about it’s recipe.
In the beginning Coca Cola’s market strategy was giving free coupons, to peak more interest back when John Pemberton had the reins. While Candler coming in with a more established company had divided a budget of $11,000 for its advertising campaign. He used items such as calendars, pencils, soda fountains, and painted wall signs that paved the way to Coca Cola being sold all over the world.
Whilst Pepsi’s early stages of their marketing campaign was getting headlines in newspapers. In 1909 they were endorsed by race car driver Barney Oldfield. “A bully drink, refreshing, invigorating, a fine bracer before the race.” is what he said.
On the other hand the first celebrity to endorse Coca Cola was the American Model Hilda Clark, she was used in the posters for “Drink Coca Cola, 5 cents”.