How to Scale a Smart Shopping Campaign

Scaling a smart shopping can be long and tiresome. Here is a blueprint you can follow for success.

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[mdshamratapugazi]

Thanks a lot for sharing this valuable information. At some point, I'm confused about whether to increase the budget or ROAS. It would be a great help if you answer about when to increase the budget. Again, thanks and really appreciate your effort.

[peterrichardson]

Hi John. Excellent video. I have one question. If I wasn't so worried about ROAS (to a point of course) and I was more concerned about just getting as much revenue in the door would the following strategy work - Just leave on max conversions and steadily increment the budget up by say 5-10% per week? Would the AI just keep using the additional budget to scope out new possibilities whilst using previous budget levels to maximise the conversion value? Eventually this would of course plateau and we would see overall ROAS taper off yes? Thanks Pete

[ianbarrar]

Hey, fantastic video! Really great value content, hugely appreciated, so thanks again! Can I ask, when looking to set a tROAS, I see you quote 300%. I have seen in other comment threads this is sort of your standard. My campaign for example, from creation 3.5 months ago using Maximise Conversions has a ROAS or around 300%. However, in the last 30 days (including one week following your video at 300%) I have just spotted that the campaign is reaching a 500+% ROAS. Do you think I should set my ROAS at 500%, and follow your scaling method, or remain at 300%. FYI actual conversion data & daily ad spend is still fairly low, with 11 conversions in last 30 days, hence really hoping to scale. Forgive me for lengthy comment, be great to hear your thoughts, thanks in advance :)

[hazelchow]

This video has been a lifesaver! I was wondering if you could point me in the right direction. Im having issues with my smart shopping campaign where, when I try to increase the tROAS it halves its spending however it gets me the tROAS I have set. I would love for the campaign to achieve the tROAS while spending more per day. Should I increase the budget or increase the tROAS? I spoke to google help and they kept saying to increase the tROAS to allow the campaign to spend more per day, but I find that hard to believe considering when I increased the tROAS, the daily budget more than halved in spending.

[jaymeblackmon]

Great video John. This is exactly what I've been looking for. I ran my test for 50-60 days a while back. I set a ROAS goal after that around 290% and it worked well at meeting the goal, but never spent the full budget. It spent at most $10-20 per day with a $500 limit. Do you ever see clients where this method does not work? If so, what are the reasons that you see this method failing ie. product thumbnails, product titles? I'm going to try stair stepping it like you mentioned with $150 per day with no ROAS limit (default 200%). I was told by a Google rep that you can go lower than 200%, but unchecking the ROAS box will default to 200%, so I assume we should go no lower than that? Thanks again.

[sociallyfound-googleadvert]

Another great video John. When you are scaling to increase the daily ad spend, if a client wants to increase profitability, can the same process be used effectively for increasing tROAS?

[studio]

Hi John. I tried looking into our recent 3x recording about how to scale. Can't remember if it was covered at all.

How aggressively can we scale the smart shopping campaign? (Assuming it is a profitable no Roas goal campaign)
I remember somewhere saying that any higher than 20% of daily budget and the learning algorithm resets, so scale at max 20% every week.

This video gave example of scaling from $100 to $150, observe for 3 weeks. What's the rule of thumb? $50 increments every 3 weeks observation?

Thanks John

[Decoy-]

Thank you so much for the video, I have a question, I've been creating Smart Shopping campaigns only for individual products, for example, We have 9 products, and each of these products has their own smart shopping campaign because not all of them are under the same niche, Do you think I should put them all in one campaign or keep them separated under different campaigns just like we are doing now?

I would really appreciate your response on this.

[oanaglavan]

Hello, thanks for giving us such great content.
I have a question, or a dilema :(
I saw another video of you and also read an article on your website regarding smart shopping scalling.
You where telling us there to bring relevand trafic from other sources(youtube and display)
using custom intend audiences or(DSK) and remarket these audience using smart shopping campaign.

I'm a litlle confused(is this another strategy?) or when we achive a limit of spend with a roas goal should we use the
smart shopping remarketing?

I really appreciate your answer, because i got a little stuck with my campaigns:(

[ichoetech]

Hey John! Thank you for your content! I set a ROAS of 300, and then cpc is high, $3-$7, why so high cpc, how can I scale?

[studio]

Hi John, my Smart Shopping campaign with a tROAS goal has a "limited budget" status.
It implies that I can keep the tROAS goal and increase the budget at the same time (Instead of removing the tROAS goal while increasing the budget - as you've suggested in this video).

To scale, I can either:
- Increase the budget with the tROAS goal on
- Increase the tROAS goal with the same budget
- Remove the tROAS goal and increase the budget (stairstep method)

What would you do suggest doing in this scenario, and why?
Thank you John

[stealthyjkdub]

Hey John! Love the content! What should we do if we set a ROAS goal of 300% (after we have run smart campaigns for 30-45 days of course) and our ROAS isn't close to the 300% that we have set? Should we just reduce the ROAS goal it until it hits the mark after the 2 weeks has run its course? Let me know your thoughts.

[sadafnishat]

Hey! I just watched your video and it's really informative. I had a question, I am working for a brand and I need to scale up their smart shopping campaign. They already have a smart shopping campaign running from December 2020. The ROAS for the past 3 months is 500% but our tROAS is 300%. Should I increase the tROAS or stick with 300%. How would you recommend moving ahead with this?

[DaveFogel]

John, what is the min budget you recommend to run google shopping successfully? Lets say based on 10-50SKU, 50-250SKU, 250-1000. How much does the price of the products influence that amount also?

[chaohenry]

I have a question about that, is it applicable to search campaign as well? I have set a target CPA, which is $25 in that search campaign, and it does not spend all of the daily budget, which is $30/day. It just spends $15/day. Shall I remove the target CPA and use maximize conversion to get more data first?

[hamzahl]

What happens if you are average ROAS for the smart camp is 2.2 and you change from maximize conv. value to Target ROAS=3 ? Note: Campaign running for 26 days, 55 conversions, min Roas 0.5, Max Roas 6

[williamforshaw]

Very interesting. Why don't you do a follow up video to prove the theory?