Brand Naming with Lexicon's David Placek | In Conversation with Focus Lab

Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in naming some of the world's most recognized companies. Lexicon is behind brands you probably interact with daily: Febreze, Sonos, Blackberry, Swiffer, Dasani, Impossible Foods.

Bill asks David a few questions to find out challenges and successes in naming.
0:00 - Intro
0:47 - What is the biggest pain point for someone who is looking to rename?
3:04 - What is the best reason to rename? When do you tell someone they shouldn’t rename?
6:32 - What is the most challenging part of the naming process?
13:24 - Are there any types of renaming projects that haven’t held up over time?
16:08 - What is the experience like of partnering with a brand agency after a company has renamed with you?

#Branding #BrandNaming #Naming

Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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[kelvinmalosh]

Lexicon are masters of the name game. Including their own agency name - Lexicon!
This is awesome Focus Lab. Thanks.

[des]

thanks for the interview. good questions.

[K-LOADER]

Great information...thanks for sharing!😉

[aurelianspodarec]

I quite like the names behind him.

Especially Swiffer