Pinned videos in TikTok

💁‍♀️Did you know you can pin videos to the top of your TikTok profile?

You have the ability to pin up to 3 videos.

What this means is they will stay at the top of your profile no matter how many videos you post afterwards. As long as they remained pinned.

🤷🏼‍♀️How should you take advantage of this feature? By giving your audience a peak into the rest of your content. Give them a taste of what’s to come if they continue watching. By doing this your audience will better understand what they can get out of your profile and make a decision to follow or not.

So if you have a series (and you absolutely should) then pin an episode to the top. An introduction video is also a good idea. Explaining who you are and what you can offer your audience. If you have done any case studies, include them.

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