The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.

[rpepsi]

The fact that the worker that he laid off was there the whole time is nice

[BereniceSalas]

This guy doesn't know how he made so many childhoods happy

[Aaleg]

“The imagination is the limit”

Cries in not having enough pieces

[TDBRICKS]

Without my boi Ole my channel wouldn't even exist

[miloscott]

“He thought maybe he should start making toys.”
I think we can all agree that idea turned out pretty well.

[forumized]

What an inspiring backstory, I never thought that lego started like this.

[ashkboos]

rest in peace Ole Kirk Christiansen. I am 40 and I still buying Legos for myself. Every year I buy one set for my son and another set for myself and we sit and build them. Love Legos.

[aiden_c]

I like how the narrator goes from talking about Lego and its history like an outsider, then slowly hints about him being part of the Lego family get more frequent until he's like "My grandfather"

[mindless_specimen]

I remember watching this when I was a kid since I was insanely into lego. Re-watching this gives me so much nostalgia.

[GarishWinner]

Olé’s wife: At least now it can’t get much worse.
Narrator: **BUT IT DID GET WORSE!**

[danielgastelum]

I watched this video for a school research i decided to do and really I couldn´t help but cry in tears of joy for all the happines this company and it´s legacy has brought to my life.

[leemorrell]

Who knew LEGO went from a Wooden toy company to a highly popular building block brand that not only inspires but defined the childhoods of many! I'll never forget playing with LEGOs growing up, and I'll never forget my LEGO Club Magazine subscription that my dad signed me up for when I was a kid!

[enderwhite]

“Only the best is good enough because children deserve the best”

Brought tears to my eyes

[wrednax]

The moral of the story: Make sure you have good fire safety

[johnronald]

Wow they are really doing well now!

Narrator: UNFORTUNATELY...

[philliproe-lara]

Seeing this video more than a decade, is giving me nostalgia a huge part of my childhood thank you so much Lego for making my childhood great

[newyorkstoretn]

The story has really touched my heart. I’m surprised to see that it took this many years to get LEGO famous

[kurtiskurt]

Imagine if Ole didn't have any spare wood... Our childhoods would have been ruined

[DainnGreywall]

"Let's make affordable toys for kids"

LEGO STAR WARS LEGO SET ONLY QUARTER OF YOUR SOUL AND YOUR FIRST BORN CHILD!

[mr.strawberry]

This video is 10 years old now. I saw it like a thousand times and i still think it's awesome. Happy 90th anniversary, and thanks for defining my childhood.