FORWARD IN REWIND | an AI music video by Eric Kerr (2024)

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"Forward in Rewind"
Concept, characters, curation, and editing by Eric Kerr

TOOLS
Image Generation: Midjourney (Generative AI)
Motion Video: Runway (Generative AI)
Editing: Instagram Reels

From a thought-provoking quote about unfair labor practices and employee surveillance to a vibrant, celebratory music video elevated by this awesome Dua Lipa track. The evolution of this piece is something I am truly proud of.

There was a certain allure in this quote from Cory Doctorow (below) that drew me to my trusted AI image model, Midjourney, a tool that has become an integral part of my creative process.

"[C]horeographing workers' movements to the finest degree in a pseudoscientific effort to produce a kind of kabuki of boss-pleasing robotic efficiency."

The initial outputs were textures and illustrations, eventually landing on the dance ensemble. Over the span of a couple of weeks, I was satisfied with the outputs. I took the selected images to Runway to bring them to life.

I hope you enjoy it!