What is First Mover Advantage with Example | Case Study on Netflix

Introduction 0:0
What is the first mover advantage 0:27
Netflix's first mover advantage 0:44

What is a first mover advantage ?
A first mover is a company that gains a competitive advantage by being the first to bring a new product or service to the market. First movers typically establish strong brand recognition and customer loyalty.

In 2007 Netflix began offering subscribers the option to stream some of its movies and television shows directly to their homes through the Internet.
And this became increasingly popular .
And this is the reason how Netflix doubled it's subscriber base. And it's still has more than 50% global demand for digital original content.

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This is really well explained. It is short and crisp and to the point.