How Ultra-Processed Bread Took Over America | Ultra-Processed Life | Business Insider

Bread has been one of the most important sources of calories and nutrients across cultures for millennia. But today, most loaves you'll find on supermarket shelves are ultra-processed and contain a cocktail of additives and chemicals. So how did bread go from being a staple containing just flour, yeast, and water to an ultra-processed food?

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00:00 - Introduction
00:57 - The History Of Ultra-Processed Bread
06:51 - Ingredients In Ultra-Processed Bread
11:44 - Breaking Down Different Kinds Of Ultra-Processed Bread
14:49 - Sugar In Bread
16:41 - Health Risks Of Ultra-Processed Bread
17:24 - The Business Of Bread
19:42 - What To Look For When Buying Bread
22:47 - Credits

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#bread #processedfoods #businessinsider

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How Ultra-Processed Bread Took Over America | Ultra-Processed Life | Business Insider

[breaking_lupu]

"If you look closely, you'll see this bread's ingredient list is longer than the Declaration of Independence--and just as hard to read."

[EricaHansberry]

Posted less than an hour ago and 99% of the comments are about the board being destroyed 😭🤣

[HowToChangeName]

Something that has scientific name doesnt mean its dangerous, otherwise you will avoid ascorbic acid

[eduardoizquierdo]

Wow, that cutting board got destroyed lol

[charti]

one correction salt is common in traditional bread from a baker

[maxinesenn]

Acetic acid = vinegar. Calcium carbonate = chalk. Ascorbic acid = vitamin c. Lot of unnecessary fear mongering in this video.

[xazz]

I love when a big channel posts a video like this that is 50/50 useful information/fear mongering about 'chemicals' and just the ENTIRE comments section is just dunking on the expert they brought in to talk about the product.

[peterk]

How could you be so wrong? Traditional bread is made with four essential ingredients, not three: flour, water, yeast, and salt. It's not just flour, water, and yeast. Have you ever tasted bread made without salt?

[syedulc]

The way she ruined the wooden board when slicing through the loaf of bread 🥲

[patginni]

The CEO of Dyson farms was in Rome and got to meet with the pope. On a whim he offered the pope $10, 000, 000 to change the Lord’s Prayer from our daily bread to our daily chicken. The pope thought about it for a moment and then politely turned him down. The CEO had noticed the hesitation and decided to press his luck. So he offered $20, 000, 000. The pope really thought about it but ultimately turned him down again. A week after the CEO got home he called the Vatican and offered the pope $50, 000, 000. This time the pope said he would talk with the college of cardinals. So he called in all of the cardinals and said gentlemen we are about to make $50, 000, 000. But I’m afraid we’re also going to lose the wonder bread account.

[ekological]

0:21 Are we going to ignore her cutting the lazy susan?

[Doctor-Box]

So many appeals to nature. Rather than saying "Ingredient x is a problem because you can treat the dough unnaturally" you should be looking to health outcomes. Grinding grain down to make bread is unnatural but that doesn't make it bad.

Also reading out scary chemical names implying it's a problem is just fear mongering.

The HFCS vs fructose is also misleading. The issue with fatty liver is from over consumption which you rightly point out, but it's not necessarily because HFCS is inherently worse than fructose. Over consuming orange juice will get you there too with fructose.

[John-Is-My-Name]

5g per SLICE (50g) of sugar? so 10% sugar?? thats about the same as coca cola. That is actually insane for a bread. That is marketing itself as healthy. I would go as far as to say that is not bread, that is CAKE.

[NickUncommon]

"Without chemicals" would you say H2O, NACL, and Cholecalciferol, Nicotinamide, Biotin are all chemicals, that do not belong in bread? Then you tell me, how to make bread without water, salt, vitamin D, Vitamin B5, and other B vitamines.
Sometimes there are natural aminoacids and vitamins behind chemical names.
This part of the video sure could have needed some more research.

[kastorcaster]

There's a lot of good information in this video about the unnecessary chemicals in our food, it's a shame you felt the need to overdo it with the corny "pretending not to be able to pronounce ingredients" shtick, especially when it came to the stuff that's completely safe and is found in natural foods, but doesn't have a household name. Couching this kind of important information in fearmongering theatrics does the opposite of help people make better choices.

[hermeticbear]

How did she get this job? Did she just go off in pseudo scientific "health" to someone at business insider and they're like, you're perfect for health editor. We have no idea what you're talking about, but you sound smart.
Like maybe hire an actual science writer business insider???

[OtisFilm]

Just a German watching this video whilst eating a fancy "Vollkornbrötchen" from a nearby Bäckerei.

[sheldonpopesp]

Huh ascorbic acid is just vitamin C wtf is she talking about

[omegcrash]

So there are some worrying aspects about how this was all framed going through. I'm technically a master baker from a line of millers for 9 generations in Maine. I know a few things. Regarding rickets and other issues having to do with "ultra processed bread" It had little to do with lack of nutrients in the bread and more to do with how the endosperm was processed through fermentation after it's milled. It was chemically treated. Bromine etc. The use of health experts are "concerned" can also be said that they don't know. It's the same issue as with Atkins. Having Crohns and being one of the leading formula technologist in gluten free development since the late 90's again she is glossing over WAY to much that we don't know to promote personal beliefs that we are still studying as a whole. This is just as bad as when companies are talking about sweeteners with confidence we don't know. WE are still learning. But go off and get those comments and likes

[JohnyFirst]

"It's not inherently bad but it helps in the manufacturing process" had to do a double take on that line since she frames it as a negative but its actually just a positive thing 🤔