2024 Google Ads Course - Ep. 7: The Best Bid Strategies Explained For Every Campaign Type

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We're rolling out new episodes every week, so don't forget to hit subscribe and turn on notifications so you don't miss any episodes. We've packed over 15 hours of content into this course, covering everything from the basics to some seriously advanced stuff. We'll even help you structure your account based on your budget, goals and business model.
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Episode 7: Learn about the various bidding options available and when to use them for maximum results. Our instruction covers the pros and cons of each strategy, as well as best practices for implementing them. Discover how to set and adjust bids, use automated bidding and optimize your campaigns for conversions.
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Chapters
0:00 Intro
00:47 Bid Strategy Overview
04:08 Manual Bidding
06:16 Automated Bidding
11:59 Smart Bidding