Servicing Millennials with Rick Arvielo

By now, we all know millennials do things differently and getting ahead of that curve is key. Millennials aren't interested in being sold, they are interested in adding value. To win over this new generation, New American Funding focuses on enhancing their homebuying experience.

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The millennial wave just, they're different. The way they act, the way they want to consume, the way they want to interact. Millennials don't want to be sold, they don't want things selling in their face. They want value ad, that's their big thing. They don't mind you virtually tracking them and doing some of the stuff we do at New American Funding, as long as you're giving them things that will enhance their experience. So we're really focused to always do that.