Kickstarter vs Indiegogo in 2025: The COMPLETE Guide

Mastering Crowdfunding: Kickstarter vs. Indiegogo! Unlock the secrets to choosing the perfect crowdfunding platform for YOUR project.

What is Indiegogo? What is Kickstarter? Dive into the ultimate guide on crowdfunding websites! With over $100M raised on Kickstarter and Indiegogo, our expert breaks down the pros and cons of each platform. Discover the unique features and quirks that set them apart. Explore the battle of platform size, discover the funding flexibility nuances, and uncover the fee structures that impact your campaign. We'll even touch on features like pre-launch pages, campaign editors, reward builders, and more! Plus, get insights into post-campaign funding and promotions on both platforms. It's a comprehensive showdown, and in the end, we'll help you decide which platform suits your project best.

Here is what we’ll cover in this video:
00:00 Introduction
00:49 What is Kickstarter? What is Indiegogo?
02:33 Round One: Categories
04:05 Round Two: Platform Size
05:59 Round Three: Flexibility
08:37 Round Four: Fees
10:39 Round Five: Features
14:34 Round Six: Promotions
16:09 Summary: Pros and Cons

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[launchboom_official]

Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones.

[WrldExplorer]

So far supported 11 kickstarters, and waiting for 2 products that I recently supported.

Supported 6 indegogo, and received all from their also.

I use both depending on on the products.

[cleeyorinnovations]

I’m actually listening to your audiobook as well. Also very interesting and informative. Nicely done! It’s listening, doesn’t feel like information overload. Thank goodness! Thanks for sharing such great information!

[trzagor]

YOU HAVE GIVEN MORE INFORMATION THAN MANY OUT THERE!!👍👍👍👍👍👍

[ideamediaanalysis]

6:00 Thanks for the advice. Indiegogo is definitely the best option for a indie series for flexibility funding and concept stage approval. Quick Question though, what if you only have a social media account on YouTube.

[pitufouno]

We launch the first PRACTICAL folding car on Indiegogo, probably in September. Indiegogo seems to be much better for vehicles.

[cleeyorinnovations]

Great video! Very informative! Thanks for sharing! 🏆

[mariagiorgio]

It would be great if Kickstarter had a flexible option. I'm going with Indie, but I am considering Kick afterwards.

[paulmararias]

Kickstarter has "More strict project approval process"? Then why does it have a lot of scammers on their platform?

[Loyalspeaker]

What can I give backers with a food truck ?

[tymfpwv]

Why would or could you not run your project on both @ the same time??

[darenoeschler]

Great video - looks like a lot of people get their funding, so I'm creating a proposal to build an all-American hypercar here in Texas !

[LCRLive]

hi thanks for the info but do the campaigns themselves have a chance of being picked up just from people browsing on the platforms? or does my network need to be solid? My network really is thin and weak.

[nellynkwosseu]

We would like to launch a campaign for our African made bags. Which one do you recommend ? We don’t se a lot of African brand on those plateform

[solarpunkstories]

Great video. Why do you say flexible funding can be worse for creators over the long term?

[iranpagan]

Which platform would be best to launch a campaign for a new food product?

[thegenxgardener]

Good video Mark. I know you are very much tied to the two funding models mentioned in the vid, but if I reach out to your team do you ONLY advise on these two platforms? The project I am looking to fund does not immediately jump out from the drop down lists. IF my project did not naturally fit into one of the funding areas, would your team advise on the most beneficial crowdfunding platform for my product? or would I be pigeonholed into something because you have a kickback in place?

[klimek]

I am creating a new water bottle. Which crowdfunding platform might you suggest?

Rewlly appreciate your help. Thanks!

[HenryDaliLi]

Hey Mark,

If just 20 to 30% comes from the platform, where does the other 70-80% come mostly from?

Please and Thank you!

[TheAdventureCo]

This is amazing, thank you! Any insight on a local service based startup? I'm trying how to reconcile a crowdfunding campaign can be successful and funded by primarily local backers who would be able to receive the benefit. Thank you!