What is Harm Reduction?

Discover and learn the fundamentals of Harm Reduction, which we believe is the key approach to benefit public health.

Our goal is to provide a wide range of smoke-free alternatives with different characteristics, giving adult smokers who would otherwise continue to smoke a suite of products to choose from, addressing different preferences so they can fully switch. This will result in successfully decreasing the overall harm that smoking causes today, maximizing the public health benefit, and making a smoke-free future possible.

Smoke-free alternatives are only for adult smokers who would otherwise continue smoking. They are not risk-free and provide nicotine, which is addictive. The best choice any smoker can make is to quit tobacco and nicotine altogether.

This video is for the purpose of publishing and disseminating scientific information about Philip Morris International’s efforts to develop and assess products that have the potential to reduce individual risk and population harm associated with tobacco use.

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