A special edition of The Fold: The future of The Spinoff

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Normally on The Fold, we discuss events in the wider media, but today, the subject is us and the future of The Spinoff. Published on site today is an open letter from Duncan, The Spinoff’s editor Madeleine Chapman, and its CEO Amber Easby. It toplines where The Spinoff is right now as a platform – this paradoxical place where our audience is the strongest it has ever been, outside of events like Covid or elections – but that the stagnant ad market, and a hard drop in public funding for our work, has left us in a really tricky situation needing to make a very real call for help.

First, Duncan speaks to our editor, Madeleine Chapman, and our head of audience, Anna Rawhiti-Connell about what we’re asking for and why we’re asking for it. Duncan is then joined by Spinoff CEO Amber Easby to dig into some numbers that show just how radically our revenue picture has changed and explain why our audience is now our last, best shot at retaining the ability to carry on doing what we do.