This NEW $15,000 TRUCK Just Changed Everything!

Cheap trucks for EVERYONE! A new cheap truck was recently revealed that just changed the truck market forever. Will the USA be getting a cheap truck soon? Trucks like the Ford Ranger, Toyota Pickup, Toyota Tacoma, Nissan Hardbody, Nissan Frontier and Chevy S10 used to be affordable. Now trucks are overpriced and large. when can we get small trucks again?

#trucks #pickuptruck

[MuahMan]

Doesn't matter if the MSRP is $15k, Everyone will go to buy them, then the dealers will take on a market adjustments of $25K. Boom back to $40k

[JoeSmith-vo]

The best part of older vehicles is the lack of all the BS surveillance tech that comes standard in modern cars & trucks.

[music-writinglife]

Quit buying this crap people... Force them to build an affordable truck....I wont pay over $30, 000 for daily transportation, , ,

[rustycleaver]

I don’t know how people are justifying $1000+ per month truck payments. Insanity.

[Nightshade-dhfm]

It's not just the chicken tax, the epa CAFE standards also incentivise larger footprint vehicles. Yep, only the government could cone up with a rule that tries to lower emissions, but actually ends up incentivising massive trucks with big engines, completely defeating the purpose.

Also, even if they came out with a 15k truck, the price would double within a couple weeks. The demand would be just too great, this is exactly what happened with the maverick, it came out at 19k and the demand crippled supply and because Ford makes little margins on the maverick, they were not in a hurry to ramp up production. Instead they realized people were willing to pay upwards of 40k for the upper end models, and so it's in their interest to keep supply at a level that supports that price because consumers are dumb enough to buy it.

It all boils down to the consumers, as long as we're dumb enough to keep paying exhorbant prices, they have no incentive to lower prices. Add on top of that, now banks and manufacturers are stretching loan terms to 7, 8, even ten years, the dumb consumers say, YEP! As long as the monthly payment is low, sign me up, this isn't going to change anytime soon

[mikeh.]

Meanwhile I'm driving around a Ford Focus with 252, 000 miles. Paid off baby!

[mperuski]

Even with 25% tax. It's still under 20k. Bring it.

[niospartan]

So a 25% extra tax on a $11000 car is $2750. So at $13750 before sales tax and fees is still crazy affordable. So they could just charge the tax and people would still buy like crazy cuz the truck over all would still be less than 20k.

[stetsonclark]

The biggest problem with the "affordable" pickup is corporate greed. Look at when then Maverick came out. A pickup marketed with a $19, 995 proce tag gets to a dealership finally only to be marked up $10-20k

[stuglenn]

I had a 1994 Nissan regular cab hardbody that I bought new.. It was so stripped that it didn't even have AC or a Radio. Don't remember exactly what I paid for it but it was well under $10K, I want to say $8K and some change. Best vehicle I've ever owned, it was bomb proof. Drove in 165K before I sold it and nothing had broke on it nothing.

[stuartloggins]

As a retired person i can tell you that ill never be able to own a new truck again.

[ViperGuy]

The U.S manufacturers have the ability to make a 10-15k truck now. They choose not to because they know they can make much more margin off the bigger trucks. Truth is, through consumerism, most people feel they need bigger vehicle with bells and whistles when these smaller, manual, vehicles would be perfect. People aspire to want more and dont want to settle for such a cheap vehicle. Unfortunately, cars have become such a status symbol it will never take off.

[michaelhungate]

I would definitely be into getting a cheap, but not cheaply made, truck. 5 speed manual and I'd even settle for roll up windows . A/C, great stereo with all the hookups, cruise control AND NO STOP START. That's it.

[romeosly]

I drove a Hilux in Afghanistan for 10 months with a .50 Cal mounted. My favorite truck, so reliable it drove through IED explosions, mortar IDF, tons of direct 7.62 hits. Nothing like her!

[GOLFandWRX]

Thank you for the content, always entertaining. I think the CAFE standards had more to do with the loss of small trucks, especially US made ones. I think the chicken tax does have some impact, but that is for imports - they could've made the trucks in the USA. The CAFE rules the EPA implemented relates emissions to vehicle size. Instead of lowering small truck emissions (probably HP too), they just make bigger trucks because bigger trucks are allowed to make more pollution. I was around when the tax was implemented. As I recall, the idea was the small truck buyers would buy cars instead of more expensive bigger trucks, thus lowering pollution. That of course did not happen since most truck buyers have at least some utilitarian use for their trucks.

[wayne-oo]

If Toyota was smart they would just bring them to the USA as a UTV and bypass the truck import restrictions ! Much like Mahindra did !!!!

[cdrogers]

Spot on. We need a cheap truck option for the US. I will never buy another truck until prices come down. So, maybe never again. 😢

[highrzr]

The Hilux Champ, even with a 25% tariff would still be a bargain in the country. It would sell quite well, and have the Big Three crying. Speaking of the Big Three, they have no interest in anything being affordable. The Maverick is not a truck. It's a four door sedan with an open air truck.

[hecdc]

I had a 2003 Tacoma Base automatic 2 door pick-up that I sold last year with 125, 000 miles on it. What a mistake! That was the best vehicle I've ever owned!

[thyslop]

That small Toyota pickup truck is sweet. Its biggest drawback no extended cab. Extended cab if you want to pull over and rest to recline the seat or a place to put tools.