Diamonds

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I once asked my grandmother why she didn't have an engagement ring. "Oh, we didn't do that back then. If a man wanted to impress you, he bought you something useful. Like a block of cheese!" This was Italy in the 1930s.

cenzo_rex
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My favorite DeBeers moment was when they released “chocolate diamonds” at like 4x the cost of a regular diamond. For brown colored diamonds. The most common type of diamond. The diamonds they use for industrial applications, like cutting disks and drill bits. They marketed industrial diamonds to rich people and had them pay 4x the cost of a normal diamond for the privilege.

mcpudd-k
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Not only that, they followed with the "should cost a monthly salary" after - and when they launched in Japan a couple of years after that, they changed it to "should cost two monthly salaries".

Lessdeth
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Fun fact: all the studies that say “breakfast is the most important meal of the day” are done by Kellogg’s

chuck_duck
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The president of de beers has gone on record saying that diamonds are "intrinsically worthless"

literalsarcasm
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Also, the cost of diamonds is artificially inflated. They aren't as rare as you would think, and there is a reason why companies want you to pass down your diamond ring(s), etc. to your kids, as that would lower the chance of people realizing how worthless they are if they try to sell it back.

mrt_
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I'm glad my wife refused diamond rings.
Her response, and I quote:
"Are you crazy? Do you know how much cheese we could buy for this?"
I love her so much

MattyMatthew-mo
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And all because GI's were coming home with LOTS of backpay from the War, and were getting engaged and married! Most effective ad campaign EVER! Also where the 'x months worth' comes from.

MichaelBerthelsen
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Bacon was considered an undesireable cut until the farming industry ran ads telling people it was part of a hearty breakfast.

timh
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we got matching stainless steel bands, no engravings, no gems, just something physical that represents our bond, that's it.

She also picked her engagement ring in a random stall in some festival, it was dirt cheap, and she said "you should buy me that one and propose with it" and I did right there, we've been together for 10 years.

TonyStorm
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I had a choice between engagement ring or lego super star destroyer. We joke often about our engagement star destroyer 😂

kirimaecreations
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I'm wondering whether diamonds would be more useful in manufacturing tools.

Slaarduk
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She doesn't want a ring, she wants you to overthrow the government and get her a puppy.

KDH_Prodigy
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Same for breakfast being the most important meal. Made up by corporations.

felipec
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The greatest con of all time. Making carbon glass, better suited for industrial applications, as a precious stone meant to symbolize love. Still burns in pure oxygen too.

V-i-a-r-e-d
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Take note that it's the diamond ring, not rings themselves, that were invented by the ad campaign. The concept of using wedding rings can be traced back to Ancient Egypt.

claytoniusdoesthings
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Is like what happen with lobsters. It was a "poor people food" until some rich pig started to sell them as "premium food".

SuperMasterX
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Fun fact: Coca Cola's ad campaigns is the main reason Santa Claus' design is associated with Red and White, the same colours used for their cola.

nella
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European here, its quite normal to get a gold ring here. Never heard of diamond rings for marriage.

Max-lndu
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You can grow diamonds in labs now and the diamond corporations already started ranting about only a "real" diamond is a respectful proposal.
My friends got engaged when he got her a ring with a pearl because they are her favorite and it's a lovely piecw of jewelry 😊

MeonLights
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