Content Marketing vs Performance Marketing | Key Differences with Examples

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Should you focus more on content marketing or performance marketing? While there's no obvious answer, this video will help you find out the key differences and make a decision based on 4 factors – Focus, Metrics, Channels, and Timing.

Chapters:
0:00 - Introduction
0:25 - Focus
1:04 - Metrics
1:45 - Channels
2:34 - Timing

About Pepper: With the AI-powered Content Marketing Platform, Pepper helps marketing teams ideate, create and distribute content fast and at scale with the power of generative AI and our expert talent network.

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