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Content Marketing vs Performance Marketing | Key Differences with Examples

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Should you focus more on content marketing or performance marketing? While there's no obvious answer, this video will help you find out the key differences and make a decision based on 4 factors – Focus, Metrics, Channels, and Timing.
Chapters:
0:00 - Introduction
0:25 - Focus
1:04 - Metrics
1:45 - Channels
2:34 - Timing
About Pepper: With the AI-powered Content Marketing Platform, Pepper helps marketing teams ideate, create and distribute content fast and at scale with the power of generative AI and our expert talent network.
Stay up to date with all things content marketing by following us
#PepperContent #contentmarketing #performancemarketing
Chapters:
0:00 - Introduction
0:25 - Focus
1:04 - Metrics
1:45 - Channels
2:34 - Timing
About Pepper: With the AI-powered Content Marketing Platform, Pepper helps marketing teams ideate, create and distribute content fast and at scale with the power of generative AI and our expert talent network.
Stay up to date with all things content marketing by following us
#PepperContent #contentmarketing #performancemarketing