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What Entrepreneurs Can Learn from ExxonMobil’s Powerful Marketing
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ExxonMobil marketing strategy involves a multifaceted approach aimed at enhancing brand recognition, expanding market share, and promoting environmentally conscious practices. ExxonMobil is a global oil and gas company based in the United States. It was founded in New Jersey. The company is in the business of making and looking for crude oil, oil products, natural gas, petroleum products, and power. The company was made when the Standard Oil company of New Jersey and the Exxon and Mobil companies of New York, both of which were started by John D. Rockefeller, joined forces.
ExxonMobil has a strong market position and has always been one of the five biggest companies in the United States based on total revenue. It is one of the Big Oil companies and the biggest refinery in the world. It works in most countries and has looked for oil and natural gas in every region. As of 2015, Exxon had 23 plants in 14 different countries and could produce 136,000 barrels of oil per day.
Let's take a better look at ExxonMobil's great marketing plans and see how they do it.
Targeting, segmenting, and positioning
ExxonMobil's goal customers are people and businesses that own vehicles and machines like large plants for production, whether for personal use or for business. They are going after machines and cars that use oil.
ExxonMobil has been able to target people who drive cars that run on gasoline. Based on the people in their target market, they want to sell their goods to high-class and middle-class families and people between the ages of 18 and 60.
They have set themselves up as a business that is open to new ideas and is quickly moving into other industries. They are best known for wanting to provide clean energy that is good for the environment.
Marketing Campaigns
The brand asked the comic and her mother, Jenni Pulos, to talk about the funny parts of juggling every day. Pulos and ExxonMobil worked together to make three films for the campaign. These videos include:
A "monologue" from the driver's seat, real moms and dads getting caught at the gas pump and talking about how they plan their days, and a Jenni Pulos-style rap about gas.
ExxonMobil says that the marketing videos were based on a national survey in the United States that showed how busy schedules can be funny and how important fuel economy is to give time back.
Can you answer this question?
What is ExxonMobil's primary business focus?
Write the answers in the comment section below!
The most important study results were:
Most parents have quietly wished they were stuck in traffic so they could be alone for a few minutes.
More than 22% have let their kids eat candy for breakfast so they could leave on time.
About 28% of parents have helped their kids with their homework or school projects so they could go to bed on their own.
72 percent of parents have told their kids a little white lie to get them to do something, and 18 percent do it every week or every day.
69 percent of parents would take a nap in a soundproof room if they had five extra minutes in the day, while 24 percent would grab a slice of pizza and eat it all by themselves.
ExxonMobil also ran a social influencer campaign on YouTube, which according to a statement from the company in charge of the effort, Mastermind Marketing, got about 1 million users to interact with it. The energy giant wanted to get the word out about its Speedpass+ mobile app and encourage people to sign up for the ExxonMobil Smart Card, which is a Citibank credit card that works in the app.
Influencers with automotive or tech channels on YouTube, Google's video-sharing site with 1.8 billion users worldwide, were needed for the promotion. A trusted influencer showing off the Speedpass+ app in a movie was a good way to show how it works and what it can do. The ExxonMobil Rewards program works with the Speedpass+ app, which lets people pay for gas with a linked credit card, Apple Pay, or Samsung Pay. Buyers can use the app to sign up for an ExxonMobil Smart Card.
#marketing #easymarketing #exxonmobil
Content Creator: 📝 Aysun Ibadova
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Esmira Guliyeva
Sound editor: 🔊 Mahluga Taghiyeva
Project manager: 📊 Kamran Tagiyev
This description contains affiliate links that allow you to find the book mentioned in this video and support the channel at no cost to you. Thank you for your support!
ExxonMobil has a strong market position and has always been one of the five biggest companies in the United States based on total revenue. It is one of the Big Oil companies and the biggest refinery in the world. It works in most countries and has looked for oil and natural gas in every region. As of 2015, Exxon had 23 plants in 14 different countries and could produce 136,000 barrels of oil per day.
Let's take a better look at ExxonMobil's great marketing plans and see how they do it.
Targeting, segmenting, and positioning
ExxonMobil's goal customers are people and businesses that own vehicles and machines like large plants for production, whether for personal use or for business. They are going after machines and cars that use oil.
ExxonMobil has been able to target people who drive cars that run on gasoline. Based on the people in their target market, they want to sell their goods to high-class and middle-class families and people between the ages of 18 and 60.
They have set themselves up as a business that is open to new ideas and is quickly moving into other industries. They are best known for wanting to provide clean energy that is good for the environment.
Marketing Campaigns
The brand asked the comic and her mother, Jenni Pulos, to talk about the funny parts of juggling every day. Pulos and ExxonMobil worked together to make three films for the campaign. These videos include:
A "monologue" from the driver's seat, real moms and dads getting caught at the gas pump and talking about how they plan their days, and a Jenni Pulos-style rap about gas.
ExxonMobil says that the marketing videos were based on a national survey in the United States that showed how busy schedules can be funny and how important fuel economy is to give time back.
Can you answer this question?
What is ExxonMobil's primary business focus?
Write the answers in the comment section below!
The most important study results were:
Most parents have quietly wished they were stuck in traffic so they could be alone for a few minutes.
More than 22% have let their kids eat candy for breakfast so they could leave on time.
About 28% of parents have helped their kids with their homework or school projects so they could go to bed on their own.
72 percent of parents have told their kids a little white lie to get them to do something, and 18 percent do it every week or every day.
69 percent of parents would take a nap in a soundproof room if they had five extra minutes in the day, while 24 percent would grab a slice of pizza and eat it all by themselves.
ExxonMobil also ran a social influencer campaign on YouTube, which according to a statement from the company in charge of the effort, Mastermind Marketing, got about 1 million users to interact with it. The energy giant wanted to get the word out about its Speedpass+ mobile app and encourage people to sign up for the ExxonMobil Smart Card, which is a Citibank credit card that works in the app.
Influencers with automotive or tech channels on YouTube, Google's video-sharing site with 1.8 billion users worldwide, were needed for the promotion. A trusted influencer showing off the Speedpass+ app in a movie was a good way to show how it works and what it can do. The ExxonMobil Rewards program works with the Speedpass+ app, which lets people pay for gas with a linked credit card, Apple Pay, or Samsung Pay. Buyers can use the app to sign up for an ExxonMobil Smart Card.
#marketing #easymarketing #exxonmobil
Content Creator: 📝 Aysun Ibadova
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Esmira Guliyeva
Sound editor: 🔊 Mahluga Taghiyeva
Project manager: 📊 Kamran Tagiyev
This description contains affiliate links that allow you to find the book mentioned in this video and support the channel at no cost to you. Thank you for your support!
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