How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon - Goat Consulting

Accurate Product ID assignment in the Amazon marketplace is critically important. Inaccurate product ID assignment can lead to issues related to fulfillment and merchandising (product detail page display). If a product has been set up with an inaccurate Product ID, follow the steps below to request that the Product ID assignment is updated.

Requirements for Requesting a Product ID Change

Also, you will only be able to update the Product ID on an existing ASIN if the product being offered through the new Product ID, is identical to the product offered under the previous Product ID. If a seller is launching a new version, formulation or if the nature of the product is different than the preexisting product a new ASIN offer will need to be created, and the old ASIN cannot be used. In the case that the product has new packaging, and the nature of the product is the same, a Product ID update on the existing ASIN can be pursued.

In any situation, Amazon reserves the right to decide if a new ASIN offer needs to be created or if a preexisting ASIN can have its Product ID updated. Following the steps below does not guarantee that Amazon will update or change the Product ID assignment on existing ASINs.

Stocking Out of Outdated Product ID Labeled Inventory
If the product is stocked by Amazon through Vendor Central or if the product is fulfilled by Amazon (FBA), you will need to allow inventory labeled with the old product ID to stock out. If you sell and fulfill your own products (Merchant Fulfillment) this step can be disregarded. However, if you are using Merchant Fulfillment, be sure that all inventory labeling is updated to the newly purchased product ID barcode.

Contacting Amazon Support to Request a Product ID Update
Next, you’ll need to reach out to Amazon Support to update the Product ID Assignment. How you do this will depend if your brand is registered with Amazon Brand Services or not.

If the product is sold under a brand-registered brand tied to your account, contact Brand Services Support through your Brand Services/Brand Registry account. See the steps below.

Log into Amazon Brand Services

Click Support

Contact Brand Support

Provide detail about the “Other” attribute

In the details, section list the old product ID and the new product ID and explain that the product was set up with an incorrect Product ID assignment and that you would like to correct the assignment.

Link to Manufacturer’s Website. Underneath the details section, you will need to provide a link to the manufacturers where the new product ID is displayed. Ideally, you’ll want the correct product ID to be listed in the text on the manufacturer’s product information page.

Attach Catalog or Product Images. Either attach the manufacturer's catalog (in the catalog the product ID needs to be attributed to the product) or take an image of the product from several angles that show the packaging and branding of the product. One of the images provided needs to legibly depict the product ID label on the product.

Submit Case

If the product is not sold under a brand-registered brand, you’ll need to submit the product ID correction request through standard Seller or Vendor Central support services. See the steps below.

Contact Seller Support

In the case information, list the old product ID and the new product ID and explain that the product was set up with an incorrect Product ID assignment and that you would like to correct the assignment. Also, include a link to the manufacturer’s website where the correct product ID is displayed and affiliated with the product or provide manufacturers proof images that clearly show the product packaging and the new product ID labeled on product packaging.

[sameerashams]

My case is my product has been sold to another seller and now barcode resembles with my own product which is out of stock.
Can this product be listed under same barcode?

[valeriemoody-farquharson]

my problem is the item I want to sell is listed on Amazon already but it's listed as pack of 24, I only want to sell the item single how can I list it as a single item as when I put in the ASIN the listing with pack of 24 keeps showing up.

[johndocherty]

How do you add a new ASIN as the one i have has been rejected after it was published on seller central. I am new and i do not know what to do

[albertF]

What do you do if a competitor is selling the same product as you but with a different UPC code? The competitor has its own listing with its own UPC code, but they also invaded our listing with our UPC even tho their product does not have the same UPC. What happens to them if I buy a product and report it to amazon as it arrives with the wrong UPC code? do they lose the ability to sell on the listing or the category entirely? Could they lose their account?