How to build an email using Content Builder in Salesforce Marketing Cloud

Key Moments:
Introduction (0:00)
Explore Content Builder in Marketing Cloud (0:18)
Email Template and Properties (1:30)
Email Creation Interface in Content Builder (2:56)
Content Blocks Overview in Content Builder (3:51)
Layouts Overview in Content Builder (5:08)
Selecting an Email to build from ReallyGoodEmails (6:36)
Building the Email Structure using Content Blocks (7:48)
Recreating the Email Content (8:55)
Preview the Email (18:18)
Email Build Challenge (19:12)
Summary (19:39)

🏆 Suggested Email Build Challenges:

Links & Reference Material:

Trailhead Modules:

Salesforce Documentation:

Contact:

[orionx]

Not too fast, not too slow, effective and we understand you well.
It is perfect for beginners thank you !

[kritimaheshwary]

Hi Cameron Robert, amazing content for a beginner in SFMC like me. Thank you. Looking forward for more amazing videos.!!

[Priyankrajvanshi]

Thank you so much Cam, these videos are really amazing and easy to navigate as well.

[tomtoktakk]

Hi i love your videos! can you make a playlist for Salesforce Administration? I would love to learn more about salesforce coz i am planning to apply as Salesforce Admin

[M.V.P]

Hi Cameron, would you happen to have any videos on updating the SFMC SSO Certificate? I'm using Okta as my IdP.

[shaileshkumar-mtbr]

Yours is the best Marketing cloud tutorial on YouTube. I wish if there is something similar for CDP. I also checked your website. Please let me know if there is any paid version of your training where you have covered CDP. Thanks a Lot!!

[BushtracksTravel]

Thanks for the video! Can you tell me what version of Marketing Cloud you're using, Growth or Premium?

[Rodrigo-hejw]

What an amazing job Robert, great video.
I wonder if you have a video about Transactional Messaging API to send emails or SMS messages. Thank you

[robertwynter]

Hi Cameron, will you be doing any sessions on Mobile Studio?

[shemanth]

Hi Cameron

Thanks alot for your time and content . I've started learning SFMC recently and came across your playlist which has a lot of content that will help me. However I would like to request/check if you have any plan to sort the videos in an order from basic topics to advanced so that people like me will follow the same order on their journey.

[ankitaahuja]

What is your thoughts on using HTML vs template/amp script? I have experience in Eloqua using htmls. And my new company uses SFMC and Salesforce support deploy their email. Now I have to take on the execution but not sure if I ask my agency to create html or use template based instead ? if that’s easier to leverage Einstein features?

[matheusmoxi]

Hi, thank you very much for the video <3. Do you know if it is possible to round the corner of the edges?

[WhoooshS]

Cameron, great video thanks! Just curious that's a lot of back and forth to recreate that email content. Is there an import function that allows you to bring in something that's close to your needs and tailor it to personalize before use? This would save lots of time during the creative process. Thanks again!

[junaidyounus]

Hi Cameron, Hope you are doing well can you please build the email using the AMP email format we would like to you build with an appointment booking template with SFMC. Thanks.

[yissakb]

What do you check to be able to know the Open Rate, Click Through Rate, If there is a sales generated on an email?
Thanks

[JLoveReacts]

Thank you for this excellent video tutorial. Does Salesforce offer a trial or student version of SFMC?

[aliseenaformuly]

How can I practice with the software? Is it free? How can I use it?

[Shadowfax-qg]

Hi Cameron, Great Video. Just wanted to know if you can guide me in getting a marketing cloud account. Not sure how to get access to the marketing cloud. Thank you.

[anujasfdc]

Hi, Your video is super informative. I'm really eager to dive deeper into Marketing Cloud and would love to get some hands-on experience. Would you be able to provide me with access to a Marketing Cloud playground? Thanks in advance!

[horrorfying]

how do you get your own SFMC org to play with?