Style Theory: Don’t WASTE Your Money on Color Changing Clothes! (Viral TikTok)

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We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 color changing dress and Nike Air Force 1 uv activated shoes! Mia Maples, HopeScope, Izzipoopi, and other influencers have all given their SHOCKED reactions to the products. But today we want to ask how this MAGIC actually works and… is it even worth it?
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*Credits:*
Writers: Matthew Patrick, Amy Roberts, and Mike Keenan (The Pokémon Biologist)
Editors: Dom Sealion, Dan "Cybert" Seibert, Koen Verhagen, and Pedro Freitas
Assistant Editor: AlyssaBeCrazy
Sound Designer: Yosi Berman
Thumbnail Artist: DasGnomo
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#ViralDress #TikTokProducts #ph5 #TikTok #ColorChanging #Clothes #ViralTikTok #TikTokBeauty #UVLight #BeautyTips #Dress #Theory #StyleTheory #Matpat
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It’d be funny if they managed to make a dress that went from black and blue to white and gold in the sunlight

crazytiger
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Style theory idea: what is the logic behind making perfume ads the most RANDOM ads ever? Like they never have anything to do with the perfume they’re selling 😭

sabbijelly
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In the eighties and early nineties we called it hypercolor and it was a well-known fact that it didn't last very long. It wore out too quickly

DaveKing
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MatPat takes TikTok more seriously than I take my musical compositions

MozartTheGOAT
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I feel old when Del Sol isn't in the public conscious anymore. We've already had crappy color changing novelty t-shirts and we loved it.

MorningDusk
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can we all agree that "not the brightest idea" is one of the smoothest play on words MatPat and the team have ever written

Tyuf_
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When I was in 4th grade 15 years ago I had a shirt that changed while I was outside, man did I think it was cool. A classmate asked if I had changed because she was sure I had a black & white on me earlier today and not a vibrant colorful one. Her jaw dropped when I showed her that it had changed before going out again, it was awesome

shiningstar
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I remember going on a cruise to Alaska as a little kid in the early 2000s and my mom getting a sweatshirt that had these color changing flowers embroidered on the sleeves. I found it years later and it still worked because it was in the back of a closet for a decade lol

paulapearlman
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15 or so years ago, color changing clothes and especially nail polish and other small items, were sold in every tourist trap store when I went on a Caribbean Cruise. The tech must have gotten much better if they became big now instead of then

naomilangevin
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I see one potential for these: wedding dresses
Looking white in the ceremony, changing to party colors under uv light on the dancing floor

And they don't need to survive for long, because they are for weddings

davidgoldrock
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It's actually very impressive that team theorist can think of a new style theory every week

ultimatevenom
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In Australia: in the 90s, as a part of the sun safety education program, we had badges with little UV colour change cloth patches to remind us to put on sunscreen, if it changed colour you needed sunscreen (even worked on cloudy days 😉).

carpevinum
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In the 90s, they had temperature changing clothes. GMM had some temp changing merch and that tshirt has worked for years and multiple washes.

vivalanina
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As long as TikTok exists, the Theorists Team will *never* run out of content for Style and Food Theorists

jonatanmonsalve
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I remember when Mattel made a cool line of Hotwheels with thermochromic paint, they called them "Color Shifters."

FadedPixel
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I had T-shirts from tourist shops and nail polish as a teenager that transition in the sunlight…. That was the 90s… I guess everything repeats itself.

TheCoolCookieKitchen
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The moral of the story is to never pay attention to TikTok when it comes to fashion. Or food. Or anything, really.

Barnowl
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I really want to know how practical Roman clothing was- I have no clue why, but I feel like that would be a cool style theory video :/

s_-_al-ch
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The best use of this was a t-shirt I got years ago from Universal Studios. It used normal ink that matched the energized color to depict the Marauder's Map then in the sun, little footprints would appear on the map lol. Hard to judge the cost since everything from the Orlando parks costs like, 3x a normal store

weotu
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9:29 funny how the head editor didn’t turn to dust

ExplodingSteve