David Amerland - How to use Google+ Hangouts to Drive Brand Equity

How to Use Google+ Hangouts to Improve Brand Impact, Build Business, and Communicate in Real Time.

David Amerland's latest book - Google+ Hangouts for Business lays out the basic strategies of the mindset needed to run a great hangout as well as some of the technical aspects of managing one.

Though we won't be diving into the mechanics of a great hangout, we will be discussing:

The Hangout Revolution
Using the Hangout to Drive Brand Equity
How TV Values Evolved into Web Video Control
How Brands Use Hangouts on Air
And - how to use Hangouts to build long lasting relationships with your ideal audience.

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I'M THAT GEEK SHOW
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On the unpredictable road of entrepreneurship, it can be immensely helpful to receive guidance and advice from those who have traveled those roads already.

Their experiences, distilled into teachable information, can help the rest of us avoid common pitfalls. Although their advice should be treated as a source of inspiration and not prescription, you can avoid a lot of useless theory by listening to those who are doers, not simply dreamers.

I enjoy finding hidden gems of this sort of information, and when I do, I bring them here so that you can hangout with world-renowned business leaders doling out straightforward, honest advice on matters that matter to YOU.

To me, Hangouts are all about real time engagement and they don’t mean much as a one way conversation. As time permitting, I’ll be sharing your comments and questions during the hangout, even if you didn't make it into the film strip.

[JamesScottGuitar]

This was great.

I like David. You can tell his intentions are good. Which, just like he and Yifat said, is the beauty of the Hangout.

Thanks, Yifat Cohen !

[MichaelWebMason]

Interesting to see the evolution of video as a medium over the last 15+ years and discuss what might be.

12 years ago I was streaming video for car sales and it wasn't easy. Now, we have more bandwidth, accessibility should help increase that) and more people have direct access to forums, sites like YouTube and other areas where we can check out a company before we do business with them.