Epsilon helps businesses connect with their consumers using Databricks Data Intelligence Platform

Epsilon is at the forefront of advertising and marketing technology, helping businesses connect with consumers while safeguarding their privacy. In today’s landscape, where data privacy and compliance are more critical than ever, Epsilon enables advertisers to optimize their media spend and engage with the right audiences.

By partnering with Databricks, Epsilon has streamlined its data processes, making it easier to unify client data across various sources. With Databricks’ Unity Catalog, Epsilon can efficiently manage data lineage and integrate structured and unstructured data, allowing clients to onboard first-party data faster and use it for customer data platforms. This integration accelerates time to market for clients, enabling them to make more informed decisions with real-time insights.

Epsilon is also leveraging Generative AI to enhance marketing strategies, allowing advertisers to ask complex questions about their campaigns and receive actionable insights. With Databricks’ powerful infrastructure, Epsilon can set up clean rooms in as little as 48 hours, dramatically reducing implementation times from months to days.

👉 Get Social

#dataintelligence #genai