Complete Beginner LinkedIn Ads Tutorial (2025). Step-By-Step Guide (Incl. Conversion Tracking)

New to LinkedIn advertising? This step-by-step tutorial will guide you through creating and optimising LinkedIn ads for your business in 2024.

We also go through all the new features that have been released, as well as a few advanced strategies.

Contents:

00:00 - Intro
00:45 - Setting Up Your Account
01:17 - Create Campaign Group
02:17 - Create Campaign
03:17 - Objectives
06:51 - Creating An Audiences
11:27 - Bidding Strategies
12:59 - Conversion Tracking Set-Up
16:08 - Thought Leadership Ad Creation
20:27 - Creating Remarketing Audience
22:23 - Rotating Ads

[officialmrseun]

Thank you for the video Ben. Truly helpful.

[Pokisazulado]

in two hours I have a meeting with a client who I said I knew how to make linkedin ads. Thank you for the video.

[luizguilhermebatistafernan]

Very good content Ben. That's amazing

[terrybourquin]

Very informative video, thank you Ben!

[jimwatts]

Great video, Ben. I was totally OK with the 20 minute run :) - There is a lot of content in that second 10 minutes!

[adityapatra]

Fantastic video Ben! I have a doubt regarding the conversion tracking part. Let's say I want to track the clicks on the "Book a Meeting" button on my landing page to understand how many clicks am I getting on that specific button from my Linkedin ad then how should I go about it?

[juelakadilli]

Can you please make a video tutorial specifically for b2b software development lead generation objective? I would really appreciate it. Focusing more on narowing the right audience 🙏🙏 please please

[Inkdigitalseo]

Do you know why 'linkedin members' section would be greyed out / not clickable - followed this exactly then wouldn't let me use my own content?

[hoteldanny]

What is the ideal target audience size?

[Robinhartz]

I ran an unsuccessful campaign a while back (bad copy)
I went to set up a new campaign. With the manual cpc bid it recommends an absurdly high price 10-25. On my unsuccessful campaign I was paying 7 per click.

I think I’ll start very low and work my way up until the ads start to show. Is that what you’d recommend?

[Nohaalati]

you really stressed me up looking at the time .. otherwise all good.

[MorganLaura-nj]

What is the ideal target audience size?