All New Toyota Rush GR Sport - 2024

With a spirit of continuous improvement, PT Toyota-Astra Motor (TAM) provides enhancements in the looks and features of the New Rush GR Sport as one of the vehicles highly sought after by the Indonesian people. Refreshments are made to the exterior and interior design to further strengthen the DNA of the New Rush as a medium SUV that appears sportier and tougher while enhancing comfort with advanced features, along with touches to emphasize the impression of quality and premium on this flagship Toyota Family SUV.

"As a mobility company, PT Toyota-Astra Motor (TAM) holds strong core values in continuous improvement to probvide ever-better cars as mobility solutions that meet the needs of customers and the evolving times. Toyota aims to strengthen the identity of the GR brand in the New Rush, which carries a sporty, tough, and fun-to-drive image, while also enhancing the perception of quality and premium to reach a broader segment of the middle-class market and provide a more beneficial Total Ownership Experience for customers," said Vice President Director of PT Toyota-Astra Motor (TAM), Henry Tanoto.

The Toyota Rush dominated the whole sales of medium SUVs in 2023, with sales reaching 39,340 units, or 22.83% of the national market share. This well-established all-rounder with a strong reputation among customers excels in reliability and toughness across various road terrains and offers high functionality as a 7-seater SUV. Consequently, it facilitates all types of family mobility, whether in urban or rural areas, seamlessly and without any obstacles.

Such impressive whole sales figures place the New Rush in the top position within a fiercely competitive segment, despite some of its competitors being newcomers striving to offer various advantages. While maintaining its DNA as a family SUV, the refreshment of New Rush is expected to enhance its appeal to potential customers while also providing additional value to loyal customers.

The increased focus on the GR Sport variant is not without reason, considering that the whole sales of the Rush GR Sport last year were up to 32,693 units or 83.1% of the overall Rush sales. Recognizing the high enthusiasm of customers, PT TAM strives to enhance the value of the Rush GR Sport by introducing enhancements to several exterior details to provide sportier, more masculine, tougher, and premium looks, as well as offering a classy driving experience with luxurious touches in the cabin area.

New Rush GR Sport Improvement

Following the philosophy of "Roads Build People and People Build Cars," the longstanding presence of the New Rush in the Indonesian automotive market provides Toyota with an opportunity to develop new mobility solutions that can adapt to various road conditions and meet the diverse needs of Indonesian families.

The significant changes are evident in the front of the New Rush GR Sport, which already possesses a very strong SUV character. The Black Glossy Front Grille Ornament provides a fresher and more luxurious appearance, while the New Design Black Glossy Front Bumper Spoiler adds a more rugged and masculine impression to the front, serving as the signature of the GR brand SUV.

Furthermore, Toyota also aims to reinforce the core spirit of the GR brand through the alignment of several items with touches of black, which appear both sporty and elegant. A luxurious touch of black is applied to the Black Outer Mirror and Black Door Handle, while the Dual VVT-i emblem on the front fender is removed and replaced by the Black Glossy Overfender to protect the entire fender and enhance its strong appearance.

Another improvement is the new design of the Black Glossy Side Body Moulding, which is positioned lower on the door, along with a new design for the Two-tone Alloy Wheel. Moving to the rear side, the Black Glossy Upper Door Garnish further emphasizes the sporty and classy vibes. In line with the front bumper, the New Design Black Glossy Rear Bumper Spoiler presents a stronger and masculine body posture at the rear.

Continuing the distinctive GR design theme of sporty, elegant, and luxurious into the interior of the New Rush GR Sport, the Black Interior Color creates a premium and comfortable cabin atmosphere. The New 9-Inch Audio Screen with the opening GR logo reinforces the impression of a fun-to-drive vehicle. Touches on the interior panel and door armrest with black soft pad material provide a more relaxed and comfortable driving experience.