filmov
tv
Haystack US 2021 - Merchscore at SimpleTire - Nate Day & Marc Pereira
Показать описание
A tale of merchandizing algorithms in Elasticsearch. Nate Day of OpenSource Connections and Marc Pereira of SimpleTire show how they developed search relevance algorithms that raised conversion rate by 3% and 5% with personalisation.
This talk is about the flexibility and performance of Painless scripting in Elasticsearch. That flexibility brought big wins to the business at SimpleTire and it continues to do so by being easily adaptable as new merchandising insights are discovered. This story has 4 chapters: 1) Inherited a multi-objective ranking model that was built via an ETL job and stored in SQL for index time inclusion. 2) Tasked with migrating the algorithm into Elastic for real time scoring. 3) Solved using Painless scripting for maximum flex-ability and extend-ability for the future. 4) Long term wins: a-b testing easiness, weighting adjustments, bottom line value, rescoring for personalization This talk is generally valuable to any e-commerce team because it walks through the process of converting business logic into search logic, all with an eye on improving the bottom line.
Nathan Day has always been interested in how technology can improve the human experience. He was drawn to study biotechnology in college, where he worked to research protein localization in plants and to build open-source software to model bacteriophage genomes. After graduating he joined a start-up drug development company focused on building better translational disease models. There he worked on the technical challenges of building multi-dimensional tissue systems and helped successfully develop first in class tumor and liver disease systems. From there he joined the computational biology group were he focused on building reproducible analysis pipelines and front-ends for exploring high-dimensional data. He is excited to bring his R&D experience and analytics expertise to the challenging problems of search relevance.
Marc Pereira is Principal Operations Architect at SimpleTire. SimpleTire is what you get when you pair two brothers who are passionate about tires with a tech junky who’s obsessed with efficiency. Co-founded as the shared vision between brothers Andy and Josh Chalofsky, and their longtime friend Kenny Pratt, we are the answer to the overly-complicated and daunting task of buying replacement tires, for everyone.
In 2012, our co-founders successfully converted the traditional business model into a technology-driven model, which linked independent tire distributors across the country into one seamless e-commerce network, creating SimpleTire.
Today, our network stretches across the country with 10,000+ installers and 3,000+ independent supply points. We employ hundreds of people, support thousands of local businesses, and strive to empower everyone along the process.
This talk is about the flexibility and performance of Painless scripting in Elasticsearch. That flexibility brought big wins to the business at SimpleTire and it continues to do so by being easily adaptable as new merchandising insights are discovered. This story has 4 chapters: 1) Inherited a multi-objective ranking model that was built via an ETL job and stored in SQL for index time inclusion. 2) Tasked with migrating the algorithm into Elastic for real time scoring. 3) Solved using Painless scripting for maximum flex-ability and extend-ability for the future. 4) Long term wins: a-b testing easiness, weighting adjustments, bottom line value, rescoring for personalization This talk is generally valuable to any e-commerce team because it walks through the process of converting business logic into search logic, all with an eye on improving the bottom line.
Nathan Day has always been interested in how technology can improve the human experience. He was drawn to study biotechnology in college, where he worked to research protein localization in plants and to build open-source software to model bacteriophage genomes. After graduating he joined a start-up drug development company focused on building better translational disease models. There he worked on the technical challenges of building multi-dimensional tissue systems and helped successfully develop first in class tumor and liver disease systems. From there he joined the computational biology group were he focused on building reproducible analysis pipelines and front-ends for exploring high-dimensional data. He is excited to bring his R&D experience and analytics expertise to the challenging problems of search relevance.
Marc Pereira is Principal Operations Architect at SimpleTire. SimpleTire is what you get when you pair two brothers who are passionate about tires with a tech junky who’s obsessed with efficiency. Co-founded as the shared vision between brothers Andy and Josh Chalofsky, and their longtime friend Kenny Pratt, we are the answer to the overly-complicated and daunting task of buying replacement tires, for everyone.
In 2012, our co-founders successfully converted the traditional business model into a technology-driven model, which linked independent tire distributors across the country into one seamless e-commerce network, creating SimpleTire.
Today, our network stretches across the country with 10,000+ installers and 3,000+ independent supply points. We employ hundreds of people, support thousands of local businesses, and strive to empower everyone along the process.