Why Apple's iPhone 16 might not be enough to drive sales

Apple (AAPL) is set to host its iPhone 16 launch event on September 9, with investors eagerly awaiting the unveiling of the next generation of smartphones, Apple Watches, and AirPods. Maxim Group managing director and senior consumer internet analyst Tom Forte joins Morning Brief to discuss the potential impact of this launch on the tech giant.
Forte notes a specific challenge facing Apple this year: while the company will introduce new hardware in its latest iPhone upgrade cycle, consumers will need to wait for the updates related to Apple's artificial intelligence software dubbed "Apple Intelligence."
Forte explains this could potentially delay sales for the tech giant in the near term as consumers might hesitate to purchase new devices until the software is released.
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[creationmuse]

What people want more than anything, is phone security! After making a better zoom for their phones, not to much more that is needed.🤔💯

[ASD-DAD]

Apple makes only one model smartphone. People are fed up paying over a $1K to make calls and texts. Offer a mid range, or even a low cost models, it'll sell like hot cakes.

[MrMountain]

I'm selling before the Sept 9 apple event

[UltimatePokeGamer]

Apple needs customers to use their AI products more than the customer needing the use of AI. I am bearish on the projected sales figures.

[picxlproductions]

The lack of innovation and direction of Apple has gotten terrible. I’ve been a saying for years they need a new CEO.

[Jnoel]

I disagree with the idea that iPhone 16 will be a super cycle. People haven’t upgraded because they don’t need to and the phone is expensive. Before, the phone upgrades were definitely more meaningful. Now all phones are good. Most people don’t feel the need for a meaningless upgrade for $1000

[ArleneMaxwell-lp]

We Are in Unchartered Financial Waters! every day we encounter challenges that have become the new standard. Although we previously perceived it as a crisis, we now acknowledge it as the new normal and must adapt accordingly. Given the current economic difficulties that the country is experiencing in 2024, how can we enhance our earnings during this period of adjustment? I cannot let my $680, 000 savings vanish after putting in so much effort to accumulate them.

[elley]

APPLE = NOT WORTH ANYTHING CLOSE TO WHAT THEY CHARGE. NO RIPOFFS THANKS

[pearll]

Apple phones not worth the price. Ripoff.