10 Ways I Use Helium 10's Cerebro Tool For AMAZON FBA | Keyword Research, PPC & MORE!

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In this video I share 10 ways I use Helium 10's Cerebro Amazon FBA software tool for my Amazon business. From finding & validating a product idea, to creating a listing with optimized copywriting, to keyword research for launching with PPC, to finding the best keyword to launch & rank on page 1, to low ACOS advertising campaigns, etc... (timestamps below)

0:00 - Helium 10 Cerebro Intro
First we start with a quick intro explaining what Helium 10's Cerebro tool is and how it can be used. In this video we'll use it for market validation, listing creation, keyword research, and various PPC campaign strategies.

0:54 - Product Research Market Validation
METHOD #1

12:37 - Cerebro Keyword Research for Listing Copy
METHOD #2
Creating a listing that converts is one thing, and creating a listing with the most important keywords for amazon to rank you on and for customers to find you is another. It is very important to research the correct keywords that you'll need to rank for to show up in front of the right customers. It is also important to understand which keywords are more important than others, and which should show up more (and where) in your listing.

14:00 - PPC Launch Strategy Keyword Research
METHOD #3
This is one of the strategies I use to launch PPC campaigns for new Amazon FBA products for my clients & for my own products. Cerebro can help you find keywords that convert profitably when running ads on Amazon. Try if for yourself and let me know your results!

17:20 - Keywords To Launch & Rank Page 1
METHOD #4
Once you have gathered data from Amazon, you can start to understand where you listing converts best. Find those keywords using Cerebro. You can do that as Cerebro shows you which keywords you are ranking for and what your position is for that keyword.

20:36 - Brand PPC Targeting
METHOD #5
Protecting your own brand name keywords is very important to keep from losing sales to your competitors. Helium 10's Cerebro can help you find which brand name keywords you have previously converted for & which brand name keywords customers have searched on Amazon + the search volume.

23:45 - Bottom Page 1 & Top Page 2 Push
METHOD #6
This is where it starts to get fun. Use cerebro to find which keywords you are ranking for on the bottom of page 1 & top of page 2. Those are keywords that your Amazon listing has converted for in the past which is the reason you are ranking page 1/2. Now target those keywords with PPC campaigns and push them with EXACT targeting to get them to top of page 1 & increase your sales. You are SO CLOSE to page 1, so give it that push and start making more money!

27:07 - Compare Rank With Competitors
METHOD #7
Same as above, but now compare your ranking with your top competitor's and see where you are slacking. Push those keywords with some PPC campaigns as well.

31:03 - Top Converting Competitors Keywords
METHOD #8
Also similar to earlier, but even better. Download your PPC search term reports, find your automatic campaigns data, find the ASIN (competitors) from which you have gotten the most sales. Now take those ASINs & run them in Cerebro & find their top keywords. If you customers chose your product over that competitors from their detail page, then they should probably choose your listing over theirs from those keywords as well! Run those keywords in a PPC Campaign :)

33:59 - Cerebro Longtail Keyword Research
METHOD #9
Longtail keywords often convert at a LOWER ACOS with PPC. That means more profits. So definitely look for them and run ads with them.

12:37 - Cerebro Low Search Volume Keyword Research
METHOD #10
Similar to longtail keywords, low search volume keywords can be more profitable AND you can rank on page 1 MUCH easier because you need less conversion to jump in rank. Do NOT underestimate those keywords.

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[sumnerandali]

Dropping some gold here! Thanks for putting this together Samer.

[jimlynalmene]

Thank you for sharing this valuable information. You're awesome!

[maymonaalbayaty]

consulting call would be wonderful! thank you for the video

[johnczech]

Hey! I made it all the way! Lol! It was well worth it but I'm going to have to watch it more than once. Lots there. Thank you!

[Boxer-nktv]

Hey Samer, thanks for the video. I've managed to finally create the spreadsheet. Two things I needed help with.

1) How do you get the percentage to actually show as a percentage? when I put in the formula that you gave it comes out in a number, for example 0.948485
2) How do I get those arrows with information to show on relavency, position and the competitors?

TIA

[contactaquarios]

Is July 2021 a good month to launch a product in home&kitchen?

[arundk]

Subscribed (ting), thumbs up given (thpk) and the main reason is, 1v1 call, . I love giveaways. But this is really what I

[derek]

Excellent video thanks. Do you have much experience using strategies for books?

[steph-seyw]

Salut, i was going ask you which app I should use to start, i guess it’s Helium instead of Jungle. If you have to start with just one ?

[Vivil]

Heck your Excel skills are impressive but I need to learn them as well! You kind of jump from spreadsheet to spreadsheet like a boss. I don't understand how many keywords did you get from your first multi Asins and it was like 32 and then there are much more than that and how so/ why lol. I will rewatch. Also you don't use competitors rank average anymore. I will never figure out this tool lol. But your video is good. I need more like this!

[rebeccawalko]

Hope you are doing well! I saw you know both Tom Wang and Matt Loberstein and was wondering if you had a recommendation of whose course is better in terms of value, cost, and expertise? Thank you

[giocastellanos]

Thanks for this! Call would be amazing

[SmurfsAreBluex]

Id love a call! Been looking for a quick bit of mentoring without forking out the dough!! 🤞🏻

[manalassil]

I would love to win the consultation call!

[watchwardrobe]

Does Brandon know your freely sharing his sheet that we his students pay for?

[mohamedjama]

I wanna win this call- been subscribed, liked and notification is on.

[joshuadunlap]

Would love to win a call! Subbed, alarm bell clicked and ready!

[felicitym]

What PPC campaigns should you launch for each category of search volumes?