HubSpot's Scott Brinker on Martech: What are the steps for an organization to get started?

HubSpot's Scott Brinker on Martech: What are the steps for an organization to get started?

A little about Scott:
He hosts a blog called Chief Martec, where he writes about a number of different aspects of this transformation, including:
* how marketing is changing as a result of technology
* hybrid marketing-technology professionals
* new management approaches in marketing such as agile marketing
* the marketing technology landscape, the evolving structure of the industry, and why marketing software will never be like ERP
* the expanding role of data in marketing, such as how big data will lead to big testing and how data can be a marketing channel itself
* interviews with marketing leaders, such as this interview with John Kennedy, VP of Corporate Marketing at IBM

In addition to this blog, he serves as the VP platform ecosystem at HubSpot, helping the company create more synergy with the rest of the marketing technology landscape. Chief Martech, indeed!