The Missing Piece Behind Great Case Studies

In this video, Dan McDermott outlines the best structure for social proof (case studies, customer stories, testimonials, etc) and the workflow you need to extract the best story possible.

Dan covers:
-- The basic mistakes people make with case studies.
-- The PSR storytelling framework.
-- The interview questions he uses.
-- His favorite case study template.

If you're looking to improve your case studies, this is the right place to be! You probably know that you need case studies, but nobody's really shown you a clear, easy process to get them done.

Instead of chasing down customers with random questions or begging for yet another Zoom call, your real work should have started way (WAY!) ahead of time.

Join Dan to see a process that one person can run, along with the "secret weapon" that 99% of people don't have in place!

Chapters:
00:00 Intro
01:45 Challenges with case studies
04:14 The case study process
06:18 PSR framework
09:00 Interview question examples
15:30 One page case study template
16:50 Case study HQ
23:47 Why does this work?