I-COM Global Summit 2017: Gen Z is Changing the Media Game // Radha Subramanyam - iHeartMedia

Radha Subramanyam - President, Insights, Research and Data Analytics, iHeartMedia, USA

Moderated by:
Ioana Badea - Director, Global Insights, Intel, USA

- I-COM Global Summit 2017 -
The 8th edition of the world's leading Marketing Data & Measurement Strategy event, held in Porto, Portugal, from April 24th – 27th, has gathered the brightest of the smart data to discuss and network under the theme of 'Data 2017: The Year of Change'.
From location-based data to Generation Z, the Summit’s attendees were engaged in highly productive sessions and debates about the state of art and future trends of marketing data industry while experiencing local culture, gastronomy and fashion.