Cold Emails: How to Save the World from Bad Ones (Hint: It Isn't Hard)

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Ya ever open a cold email that starts with "Hi [dear]-" and think it's going anywhere good? I didn't think so. Let me tell ya, I get 50-100 of these emails every single day and I can promise you... bad cold emails do not get replies. They don't even get opened. They fade into the ether and join The Backstreet Boys... but your bad cold emails won't be BACK, ALRIGHT.

For several reasons (I run through in this video), I don't open 99% of the cold emails I get. And if you want to sell something, land a high quality guest post, forge a valuable partnership, or strike up a new relationship with someone notable in your niche, you kinda need that person to open your email first, right?

In this video, I'm walking through the 5 qualities of the best cold emails that get opens, replies and the attention of the people you want to sell to (or collaborate with). Here we go, my friends.