Citroen CEO Thierry Koskas on the C3 Aircross, India gameplan, EVs & more | Interview| Autocar India

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In conversation with Hormazd Sorabjee, Thierry Koskas - CEO, Brand Citroen - talks of the new C3 Aircross, Citroen's India gameplan and more.

Editor: Deven Bhalla

0:00 - Introduction
0:41 - Competing in the midsize SUV segment
1:40 - Diesels on the decline
2:20 - Potential to electrify C3 Aircross
3:23 - Citroen's performance in India so far
5:52 - Moving from ICE-derived EVs to born electric vehicles
7:06 - EV penetration in India
8:15 - India as an engine manufacture hub
9:05 - Potential of EV exports from India
10:28 - Bringing more global Citroen models to India
12:08 - Being profitable in India
13:43 - Outlook for 2023

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I love the genuinity and long term, slow and steady approach, that Citroen is taking in India. They refusing to call C3, a SUV, reputed service on wheels, set them apart. While other companies boast their European origin as superior credentials, they are humbly presenting that they are learning from India, and that their products are designed by Indian teams for India.
Wish them all the best 😀

subhashchandrabose
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The French are thinking Indian market as African markets. We need value for money, good features, best aftersales service.

amitbikrambiswal
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Totally enjoy @hormazd interviews. He slips in difficult questions supported by necessary facts / data. Unfaced by the fact that these are big c suite execs.

vaibhavvig
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Good luck for Citroen in India and also bring Peugeot to India

hareeshreddy
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The problem I have with the current Citroen cars in India is - they are not compelling enough with good features, which matter to most Indians.

artus
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One can compromise on features if prices are low and after sale services are good

vikas-bkjf
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Citroen is a great car❤...i hv driven c3.its a damn great car... only problem is lack of features...and in ev segment no higher power engine like nexon that to a hefty price...that will leads to it's failure....let's see what company does to this aircoross c3 ev ..hope 🎉for gd😅

appdata
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The product designer must be very sad to see his beautiful design being wasted by the product team by retaining halogen headlamps, no sunroof, no cruise control, no rear power windows on the door, absolutely NO features that make it stand out.... CEO should fire the person who decided features Which resulted in failure of product

srinivasanramamoorthy
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Why is the Indian Aircross, in no comparison to the Aircross available in UK or in Brazil?? Starting from the engine to interiors / features its way below what is available in these countries. Do you think Indian consumers are not discerning enough? Or do you think Indians deserve less. Very disappointed as I was waiting for Aircross.

customercare
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I am curious why Citroen are being so secretive about the powertrains. A 1.6 Hybrid on the cards?

MDK
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First replace the normal halogens with led projectors, bring auto climate control, led tail lights is must, sunroof is optional (not a big fan), bring the automatics, centre armrest, wireless chargers, nicer speaker system, and lower the price a bit ... Then we can have a competition.

madhavp
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Where are the showrooms and service centres?

madhansrinjeevi
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Engine and other allied car parts, manufacturers. Now they export to other countries. Their plant in Hosur

firstdrive