A Guide to Propaganda

I first interacted with Edward Bernays through Noam Chomsky's many works on manufacturing consent. Written in 1928, Edward Bernays’ seminal work Propaganda explains his craft of influencing and manipulating public opinion. Whether it’s influencing the masses on whether they should smoke, who to vote for, or what the general consensus is on a social phenomenon, and anything in between. Historians later dubbed him “the father of public relations” and businesses and governments sought him out for his knowledge. Of course, this book reads as propaganda for doing and/or making propaganda. Bernays is trying, or attempting to, sell us his craft. Which is exactly why it is so important to notice and understand propaganda when we see it.

0:00 Intro
4:53 Chapter One, Organizing Chaos
9:44 Chapter Two, The New Propaganda
14:05 Chapter Three, The New Propagandists
19:24 Chapter Five, Business & The Public
22:08 Chapter Six, Propaganda & Political Leadership
23:44 Conclusion

#edwardbernays #propaganda #manufacturingconsent

[Shawn.Grenier]

Shouting out in the stream whoever can correctly guess how many times I say Propaganda in this video

[quantafreeze]

So disturbing. I studied propaganda in art school and I realized it is literally everywhere. It's inescapable. It made me question every aspect of society.

[gianlucavartan]

the idea that what is stereotypical propaganda is "limited to authoritarian governments of the past" is in itself propaganda. This is meta level shit

[Masanumi]

Ironically, this video is interrupt by six propaganda commercials. Nice touch showing us these examples.

[lizb]

The interesting thing is how the meme is the apotheosis of contemporary propaganda. It is incredibly easily promulgated and distills the ideas the propagandist down to the bare essentials which the viewer understands in seconds. What's more, the origin of the propaganda is easily obfuscated, making the viewer unable to question the motives of it's author. And governments have started to recognise it's effectiveness as a weapon of both political policy and of war.

Also, that was an unusual pronunciation of 'corset'.

[samuelbutler]

Amazing video as always. As a commenter on another video put it, came for the art trivia, stayed for the class consciousness. Also, literally every third quote from Bernaise was the most sinister statement ever.

[akisk_art]

Such a good job! Professional and organized, as well as informative and an opportunity to think about our future! Thank you so much! Respect from Athens, Greece!!!

[.petabytes]

The Century of Self is one of the best documentaries I’ve seen on Bernays and propaganda. Great video!

[AzzekaTheRealOne]

“As I mentioned before, exposure to true information does not matter anymore. A person who is demoralized is unable to assess true information. The facts tell him nothing. Even if I shower him with information, with authentic proof, with documents and pictures. … he will refuse to believe it… That’s the tragedy of the situation of demoralization.” — Yuri Bezmenov

[studiosandi]

The problem is most ignorant people think they are intelligent and most intelligent people don't think they're intelligent enough.

[MeursaultWithFactor]

The intro points out how companies can and will use things like social progress (in this case female empowerment) as if it’s just another gap in the market. Take, for example, how in June every company under the sun will change their logo to a pride themed one for the sake of PR, and then will change it as soon as July rolls around. Its pretty grim.

[mahoganysleipnir]

I love your voice so much, I can listen to it for hours ^^
I also love the pertinence of your analisys in your videos, and the fact that you pronounce non english words in the way they are supposed to.
Generally speaking, as a fellow artist, I find your videos inspiring and entertaining. Thank you.

[PopGoesTheology]

Very professionally done. Thanks for your hard work.

[Noises]

They used to teach logic and reasoning in high school. I'm 50, and I recall doing a unit called 'Reading For Bias' in English Lit. We were taught how to identify and deconstruct propaganda in writing, how to identify bias of the author and the importance of aggregating sources to seek consensus. My parents were taught the techniques of reason and logic. My brother studied Argumentative Discourse in university. These disciplines are not taught in our increasingly defunded public education systems. They no longer serve the purposes of those who control the world we share, and who seek to brainwash and divide us. But you can find all the subject matter online, if you look. Forget the conspiracy theories, podcasts and the youtube shorts, read the classics. Educate yourself.
Facts are greater than beliefs.

[ProfessorBorax]

This isn't really a guide to propaganda, it's more like a discussion on propaganda

[SometimesCompitent]

Reminds me of Walter Lippmann. He came up with the idea of "manufacturing consent." He wrote a book called Public Opinion in 1926.

[nabamustafa]

your channel is incredible. Thank you for the great content ❤

[matheyrhio]

Ça fait du bien de voir un autre québécois avec les yeux ouverts qui est conscient de l'existence de Bernays et de ce qu'il a légué aux futures générations.

[brucekemp]

one possible critizism is that this video goes into a lot of detail. This may be a detailed study of the topic, but some people might find this analysis to be too involved. This is an interesting discussion of the concept, I suppose that relating this topic to recent events may be a topic for another video.

[reatomayoram]

Why do I get the unhealthy feeling that we're not actually talking about propaganda but about Marketing and PR - I mean it's actually kinda the same thing....