Better Together | THV11's Super Bowl Commercial

In this year’s THV11 ads, director of marketing Jessie Johnson Amis had a big, but admittedly, rather obvious idea. “Let’s focus on our community. It is, after all, our company’s purpose for existing.”

“We decided to invite our audience members out to a donation drive at Dickey-Stephens Park to benefit the Arkansas Foodbank,” Amis said. “Then, we asked people to stick around and have some fun with us.”

The ads are produced like a music video of sorts. “Lip-dub videos continue to be fun, sharable content for social media, and we knew our team would have a blast with the song we picked out,” Amis said.

The song, aptly titled “Better Together,” is an uplifting piece about the power of working together – a notion THV11 believes in strongly.