Bringing In $26.5 Million A Year From Our Photography Startup

In 2018, Tessa "Tezza" Barton and Cole Herrmann launched a photo editing app called Tezza to simplify photo editing for social media users. Instead of startup funds, the husband-and-wife duo relied on Barton's photography expertise and Herrmann's software engineering skills to create the app — starting with premade filters and expanding into more complex editing tools. Tezza brought in $26.5 million in 2023, and boasts 2.5 million monthly users today.

Produced and Additional Camera by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Sr. Production Manager: Kathryn Mavrikakis
Camera: John P. Beatty
Editor: Nic Golden Henry
Animator: Elham Ataeiazar
Reporter: Megan Sauer
Additional Footage: Tessa Barton and Cole Herrmann, Getty Images

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Bringing In $26.5 Million A Year From Our Photography Startup