Bollywood & Brands: In Conversation with Ajay Dang, President, Head - Marketing, UltraTech Cement

TV movies foster family bonding, shape viewing preferences, and initiate conversations, embedding themselves deeply in our culture. This dynamic is a treasure trove for brands targeting India's broad audience.
Join Susmita Biswas, Executive Editor of afaqs!, as she discusses the marketing, media, and film landscape with Ajay Dang, President, Head - Marketing, UltraTech Cement.