Inside the World Of A Jewellery Designer: By Alona, Jo Malone Meeting & More | Ep. 2

In this episode of our Leading Ladies of London series, we spend the day with entrepreneur and jewellery designer Alona Shelemy. Things kick off with a tour of the By Alona offices, before everyone heads to Hatton Garden to meet the craftspeople the brand regularly works with. After that, we tag along to a collaboration meeting with Jo Malone London before meeting Alona’s husband, Simon Jablon, who also happens to be the CEO and creative director of Linda Farrow. Alona then meets up with content creator Nadia Philips, before the day wraps up with a meeting at breast cancer support charity Future Dreams.

[divyas]

Such a great thoughtful episode. I have even more respect for the brand now. There is true passion, dedication and skill via education and lifelong learning versus the brands that have celebrity ambassadors ‘design’ collections. I am so tired of these empty celeb collaborations so this was something I really admired.

[ciarahassan]

Loved watching. Loved discovering this new brand and of course, Olivia is just a gem to watch 🫶🏻

[patriciasalic]

I love this episode very much for multiple reasons, the top of which are the cinematography, your loveliest host and the format you have taken with your talented guest. Thank you!!!

[elainetorpy]

This was a great episode and interesting to see the thought that goes into the products and the brand. Alona has such talent and her delivery exuded care and passion in a gentle way.

[mayanessa]

I absolute love By Alona jewellery I love it even more now. watching how it came about the passion style design the By alona office is like being at home 😍 this episode has been a great start into the New year 🤍

[EM-ethj]

She has such a calming energy, loved it!

[TheJZab]

I really loved this episode, it had a bit of everything and Alona is so likeable. My jaw literally dropped when she said she's 40!

[whythrowaway]

So interesting. Loved the jewellery and the day in a life concept.

[chloemassini]

LOVING the London eps, this is so fun to watch

[historyhardy]

Great piece and so great seeing the craftsmanship of the people still working in Hatton Garden.

[saskiacourtenay]

An absolutely fantastic episode. Alona is a clearly wonderfully creative inspiring woman whose brand I wasn''t aware of but is now firmly on my wish-list. Her story and grace mean I am even more interested in buying from her brand. As usual Olivia is fantastic- she has such a natural way with people making them feel at ease and as if you are watching great friends hang out. More of this series please

[maggiemcmillan]

Great episode with so much interesting content . “Day in the Life” concepts always interesting too.

[lorraineallen]

Really enjoyed getting to know Alona 😍 what a gorgeous person and brand xxx

[fatimaelmi]

I love this. Olivia is glowing differently

[Annabelf]

I Alona and her jewellery. I’ve been purchasing since she started out.. my fave ever are the karma coins collection. Everything I’ve ever purchased has been amazingly packaged and gorgeous quality! I’ve also contacted ByAlona for pieces to be altered (lengths and sizes) and have received amazing pieces ! Love this sheerluxe! ❤ x

[stellarhodes]

What a inspirational amazing young lady, thank you for sharing your story, and what amazing jewellery 😍😍💗💗

[sophiachloe]

Loved this ep for so many reasons Alona is an inspiration. I’m currently on maternity leave and obsessed with everything Sheerluxe it’s helping me find my fashion again 🥹 what’s the SL lady with long hair called who’s hosting the ep? X

[miaisamazing-zz]

Loved this so much! Do they still do the jewellery travel pouch please, its beautiful?

[Lara]

I love her she is such a beautiful soul!

[lisaanderson]

fab! great women. side note love the music x