Can Normani save her DYING music career?

What is next for Normani? How to save a dying career

So after making a video on why Normani’s career has taken a turn for the worse, especially after the release of her album Dopamine, I wanted to figure out ways Normani can revive her, in my opinion, dying music career.

Change labels
Normani needs to change labels, because there is not reason she should have signed to RCA, I think the reason why she signed to RCA is because they don't have any really big acts on their roaster, or at least they didn't at the time she signed to them, now they have doja ct, who is a cash cow for them and this is what the do. When they see that an artist is doing really well on their label they tend to put everything else on a back burner. They may not totally ignore them but they dont give them the attention an artist would need to get their names out there, and that one of the biggest problems i see with normani, her promotion, is just terrible.

I recommend moving to a label owned by universal music, you know, island, capitol, interscope, def jam, Geffen or even Republic this is where all the superstars are. Although there might be competition, the thing I really like about Universal is that they at least try to push their artist, from what I see

Release super deluxe dopamine
I think after all that has happened in terms of dopamine flopping, there really isn't any salvaging this album at it current state, could be possible but i don't really see it. So maybe re-release dopamine as a super deluxe edition and include all the past hits as bonus tracks. To sort of give fans a full meal kind of experience,

And release videos for the era to give fans a sense of something actually being done to keep them fed. If this works she might be able to go on some kind of mini tour.

Start fresh.
She can always cancel this era and start a new one, sort of giving fans something new to look forward to. But this time she can’t waste time like the way she did with dopamine. I feel like this is a good option but I know some fans will not be happy about her abandoning the dopamine era, but let's be honest guys. It's kind of already dead.

Go pop. Popmani is what people want.

I don't think Normani really understood that people didn't really care about what she wanted in terms of what kind of music to make. But rather they wanted pop music from a black girl, and she failed us on that.

Almost every song normani did before wildside, with the exception of waves was heavily influenced by pop music. The whole hype behind motivation was that a black girl was opening spaces in the pop world which has generally been occupied but white girls am]nd that normani was sort of like theri projection. Their way to finally get into the door , not just a black girl doing pop because a lot exists, but on who was as famous and successful as her white counterparts. This is the thing i feel like normani didn't really understand, which is why she didn't take advantage of people's desperation of wanting to see someone like her at the top.

Instead she saw the initial success and thigh people were there for her, no. They were there for what she represented to them. So the smart thing to have was to capitalize at least for 2 albums and then after cultivating a strong fan base, doing her own thing. But as you know things didn't end up that way.

Don't get me wrong R&B is fine but that’s not what initial fans of normani wanted, me included and it certainly not what the general public is listening to.

EDM to the top
A lot of people are not aware of this but EDM artists make a serious bank and most people don't even know them. They just go to their shows for the great music and that's it. She can do a few Edm tracks here or there, with a few notable producers like David Guetta, Calvin Harris who she already has a two songs with, and many more.

That can help her get on tours and festivals. This way there's less pressure into terms of your numbers because in the world of dance music, none of that really matters. and she's still getting paid big bucks. She can alway translate that success bak into mainstream pop music.

Get your face and name out there at least for the next five years and go back into hibernation. Go on other people's tours and do some more modeling campaigns..

[TheRiddlerXX]

RCA wanted Normani just like Tinashe to do Pop. They paid for motivation and for her to start working with Ariana Grande people but she didn’t wanna do pop. I think this is where RCA said fuck it. These new artist forget Beyonce and Rihanna had to make pop records to pop off first.

[gregorygray]

Normani also needs to promote herself she doesn’t get on tik tok or ig live to interact fans and she needs to gain confidence and feel like pop would be better there’s a gap since Rihanna hasn’t been on the scene

[PyramidGame-dib]

The moment Tinashe escaped RCA, her music became better. So Normani definitely should do the same

[jedmartins]

She doesn’t want to release pop music, let the girl flop but be true to herself.

[EOrainbowlove]

Normani just does not have the work ethic that yall think she has. If she was gonna tour. It would've been announced back in June when the album came out. She is simply an influencer now. She has her nfl boyfriend. She pops up on Instagram here & there when she's promoting someone else's business. She be at all the industry parties with the other it girls of Instagram. And that's all 😂

[eddylove]

I think people are holding on to the great potential that Normani has, that they’re finding ways to blame others for lack of brand and marketing rather than Normani herself. The sympathy she has garnered for her experiences has created a false sense of fanbase—people rooting for the underdog or a vengeance story, but her music is seldomly talked about.

[JORDANLEWISFILM]

She's a visual artist with no new visuals

[MorganRimming]

Normanis flopping career is her fault. It's one thing to blame a label and team for everything but let's be so fr right now. Even if she couldn't drop music and perform places, social media is the wave. She never posts any covers of her singing, dancing, or even just simply speaking on Instagram or Tiktok. She expects people to just flock to her and to be so honest, her voice is incredibly mediocre. Her saving grace is honestly her dancing and excellent stage presence. It's evident Normani does not want this. She does not want to be a star and she has no drive at all to put the actual work in to become one. Chloe is not an artist I enjoy listening to tbh her songs just don't ever do anything for me, but damn it that girl works her ASS OFF. She's constantly putting out new music and different projects, always performing, always promoting herself and her music on social media and actually interacts with her fans. Plus, her songs might not be my cup of tea and alot of other people's but that voice is angelic. Chloe just needs a great song writer and she will skyrocket, because she genuinely wants this. Let's all leave Normani alone and allow her to be the socialite she wants to be. Let's support girls like Victoria Monet, Coco Jones, Tinashe and so many others who work their tails off and want to be a star.

[warrenwarren]

I think NORMANI took long the END ….she tried to be a perfectionist but GIRL you don’t have time …she should do a deluxe and have a new feature for EVERY song or just ignore the error and move on

[Jay-igc]

I’m sick and tired of Normani. She had so much potential. But ugh that girl dropped the ball way too many times

[jermaphobic]

You hit the nail on the head. I wanted pop hits like motivation and now others have already filled that lane

[domingas.teca]

I like her but she doesn't have the best vocals to pursue R&B, she is not a good vocalist like Summer Walker, Sza and Jhené Aiko so she should do Pop which is for all types of vocal cords, the proof is right there on her song Motivation 🎵

[phillinsogood]

The album was super underwhelming and forgettable. No music videos, no talk show or radio appearances, no red carpet appearances. She will fade away for sure

[ixboss]

A lot of ppl talk badly about RCA and of course, they have their issues just like every other label out there; however, RCA is not the only problem. Management has a whole lot to do with it. Maybe even more. Management is responsible for a lot more things than the labels. Labels are the 'banks', where the money reside. Normani herself said she had to fire her previous management team. Also, there are many other acts that are doing well on RCA. Victoria Monet just got signed to RCA and released her debut album last year and had her breakout year. She released 4 music videos from the 1 album as well. Victoria mentioned that she finally got it right this time because she has a team that "knows what the f**k they are doing". And thats just one artist as an example. So there's something going on with Normani's team outside of RCA.

[st]

The thing with artist like tate macre and normani is there trained dancers and that’s one thing we haven’t had a lot of from American artist in a while . So when ur a artist who’s a trained dancers they don’t want those slow jam ballad shit they want to see you dance like yes ballads and slow songs are good to have but when ur a trained dancer your album has to be majority music that fans can imagine a full routine to

[Onoitsbroko]

I just want her to be more confident. Dopamine isn't a bad album. It's just a safe album. She also is a visual artist and there hasnt been a music video for Dopamine at all to generate hype. We all know Normani can perform but she also has a great voice with a great tone.

She could actually belt snd go all in, but for some reason she lacks the confidence to do so.

She just needs to take more risks to set herself apart. Having Checklist, Slowdown and Motivation as her first three solo singles were incredible. I wish she would have kept that steam.

[martindelvalle]

No, she can't. Too many empty promises, I'm sorry for her. But she needs to sue her label for stalling her album and make her lose a lot of fans. This is actually very concerning, people won't take her seriously anymore.

[kendallbutler]

The album dropped but where are the promotions? Where are the live performances

[mediamaniax.]

Everyone needs to stop comparing her to others especially Tinashe. Tinashe is the youngest female engineer of our time to have risked it all with no label. But it’s because she’s a producer and engineer. It’s very different, normani needs to stay with rca and figure it out. She isn’t built the same and that’s ok. But stop telling her to go independent because that’s not something she can do.

[lillylilly]

Normani has waited so long and is behind on her development. Why could she not just have released an album years ago and just keep maturing year after year? This is not a good look. I’m sorry but my girl Leigh Anne can easily take her spot as the new RnB and pop girl once she is known more in America. I recommend y’all to listen to her music. She was in little mix and they all went solo. Leigh Anne makes multiple genres like Afro beats, reggae, ampiano, RnB, pop. If you want some good music and flashes of classic 2000’s RnB and a mix of sounds listen to her single my love with Arya Starr and especially her ep no hard feelings. Yes I’m tryna promote my girl since normani disappointed me😂