Key Challenges to Building and Scaling Marketing Teams from Scratch

In this 0:41 short video, Joanna Nguyen talks about the importance of uncovering misconceptions about marketing expectations within the organization. Additionally, Joanna highlights the need to address non-existent cross-functional relationships and the baggage that comes with them, stressing the necessity of navigating these dynamics effectively.

“You need to figure out what are the misconceptions or preconceptions people have coming in of what marketing is expected to do. You have to challenge the status quo.” - Joanna Nguyen